تأثير تعرض طالبات الجامعة لحسابات المؤثرات الإناث عبر شبكات التواصل الاجتماعي على إدراكهن للواقع الاجتماعي

نوع المستند : المقالة الأصلية

المؤلف

مدرس بقسم الصحافة والنشر الرقمي، كلية الإعلام وتكنولوجيا الاتصال جامعة ا لسويس

المستخلص

ركَّزت الدراسة الحالية على رصد تأثير متابعة طالبات الجامعة لحسابات المؤثرات الإناث Female Influencers عبر شبكات التواصل الاجتماعي في إدراكهن للواقع الاجتماعي المُحيط بهن، واعتمدت الدراسة على منهج المسح ومدخل الواقع المُدرَك من وسائل الإعلام، وطبَّقت استبانة إلكترونية على عينة من 300 مفردة من طالبات جامعتي «القاهرة والسويس»، وكشفت الدراسة عن اهتمام الطالبات بمتابعة حسابات المؤثرات بدرجة مرتفعة يوميًا، وتصدر «انستجرام» المنصات التي تعتمد عليها الطالبات في متابعة المؤثرات، وأشارت الدراسة إلى التأثير الملحوظ للمؤثرات على طالبات الجامعة، من حيث إدراكهن لأبعاد الواقع الاجتماعي الثلاثة، وتصدر القائمة بُعد المنفعة، كما تبنت عينة الدراسة اتجاهًا إيجابيًا نحو المؤثرات، فاعتبرتهن الطالبات صديقات وقدوة يُحتذى بها، وخلصت الدراسة إلى بعض التأثيرات السلبية جراء متابعة حسابات المؤثرات، أبرزها: رفع سقف طموحات الطالبات المصريات عينة الدراسة بما لا يتناسب مع الواقع الفعلي، والشعور بالإحباط نتيجة مقارنة نمط الحياه المترفة لدى المؤثرات بالحياة الواقعية للطالبات، وتوجيه الرأي العام النسائي إلى موضوعات سطحية لا علاقة لها بالواقع الحقيقي، ونشر قيم لا تتناسب مع المجتمع المصري، أما عن الأدوار الإيجابية للمؤثرات فكان أبرزها: خلق مساحة للتفاعل والحوار المجتمعي، والإسهام في التوعية الاجتماعية وإكساب المُتابعات خبرات ومعلومات جديدة.

الكلمات الرئيسية

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