فاعلية تقنية الشات بوت "روبوتات المحادثة" بالمؤسسات الصحية في التوعية الصحية بفيروس کورونا المستجد

نوع المستند : المقالة الأصلية

المؤلف

مدرس العلاقات العامة والإعلان کلية الإعلام- الجامعة الحديثة للتکنولوجيا والمعلومات

المستخلص

استهدفت الدراسة التعرف على فاعلية تقنية الشات بوت "روبوتات المحادثة" عبر تطبيق الرسائل الخاصة Messenger بموقع التواصل الاجتماعي "فيسبوک Facebook " للمؤسسات الصحية، ممثلة في وزارة الصحة والسکان المصرية، في التوعية الصحية بفيروس کورونا المستجد، وذلک في إطار نموذج تقبل التکنولوجيا وعناصره (سهولة الاستخدام المدرکة – الاستفادة المدرکة – النوايا السلوکية للاستخدام – الاستخدام الفعلي للتکنولوجيا"، إلى جانب الکشف عن أثر متغير النوع والمتغيرات الخارجية (نظام تشغيل الهاتف- الساعات اليومية لاستخدام الإنترنت من خلال التليفون المحمول) على کلٍ من عناصر نموذج تقبل التکنولوجيا ومستوى الوعي الصحي ممثلاً في "المعرفة الصحية والسلوک الصحي" لدي عينة الدراسة.

الكلمات الرئيسية

الموضوعات الرئيسية


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