تعرض الجمهور المصري للبرامج التلفزيونية التكنولوجية وعلاقته بالتكنوفوبيا لديهم

نوع المستند : المقالة الأصلية

المؤلف

المعهد التکنولوجي العالي للإعلام بالمنيا

المستخلص

استهدفت الدراسة الكشف عن العلاقة بين تعرض الجمهور المصري للبرامج التلفزيونية التكنولوجية ومستوى التكنوفوبيا لديهم, وتنتمي هذه الدراسة إلى الدراسات الوصفية معتمدة على المنهج المختلط Mixed Methods"" باستخدام التصميم التفسيري التتابعي Sequential Explanatory Design"", ووفقًا لذلك جُمِعَت بيانات الدراسة على مرحلتين متتابعتين؛ حيث جُمعت بالمرحلة الأولى البيانات الكمية من عينة عشوائية بسيطة قوامها (507) مفردات من الجمهور المصري مستخدمة في ذلك الاستبانة، وعَقِب المعالجات الإحصائية واستخراج نتائج المرحلة الأولى، شرعت الباحثة في جمع بيانات المرحلة الثانية (البيانات النوعية) من خلال المقابلات شبه المقننة التي عُقدت مع عينة عمدية من مبحوثي المرحلة الأولى قوامها (42مفردة)، تم توزيعهم على (6) مجموعات بؤرية، وتقسيم تلك المجموعات مناصفة بين مشاهدي البرامج التلفزيونية التكنولوجية وغير المشاهدين، والاعتماد على التحليل الموضوعي لتحليل البيانات النوعية واستخراج نتائج المرحلة الثانية، وقد خلصت الدراسة لعدة نتائج من أهمها ما يلي: توسط كثافة التعرض للبرامج التلفزيونية التكنولوجية من قبل مشاهديها من الجمهور المصري، كما ساد نمط المشاهدة غير المنتظمة لدى مشاهدي تلك البرامج، وتصدر برنامج tech talk للدكتور محمد الجندي قائمة البرامج التلفزيونية التكنولوجية الأعلى مشاهدة من قِبَل المشاهدين، واتضح أن عدم المعرفة بوجود تلك البرامج على الساحة الإعلامية أحد أبرز أسباب عدم مشاهدتها من قِبَل الجمهور المصري، كما كشفت النتائج عن عدمية الفروق بين مشاهدي البرامج التلفزيونية وغير المشاهدين بمستوى التكنوفوبيا بشكل عام، وأَرجَع تَحلِيل البَيَانَات النَوعِية ذلك إلى وجود وسائط ثقافية مُتشابهة وخِبرَات حَيَاتِية مُشتَرَكة صَنَعَت شُعُورًا مُتَجَانِسًا بين مشاهدي البرامج التلفزيونية التكنولوجية وغير المشاهدين فيما يتعلق بمستوى التكنوفوبيا، التي توسطت بشكل عام لدى الجمهور المصري، كما وُجِدَت علاقة ارتباطية عكسية دالة إحصائيًا بين الكفاءة التكنولوجية ومستوى التكنوفوبيا لدى الجمهور المصري.

الكلمات الرئيسية

الموضوعات الرئيسية


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