The Arabic Drama produced by Netflix platform and its impact on the cultural and ethical values of the Egyptian youth -A Field study

Document Type : Original Article

Author

Broadcast department-Faculty of Mass Communication-October University for modern sciences and arts-MSA

Abstract

This study investigates the content of Arabic Drama produced by the American platform Netflix and the cultural and Ethical values it contains. It also aims to know the opinions of the Egyptian viewers concerning these Dramas and their impact on them in terms of the third person effects theory. A qualitative content analysis study was conducted on five of Netflix’s Arabic dramas and also a survey study on a sample consisting of 200 viewers of youth and adults. Results showed that those Arabic drama produced by Netflix have implicit cultural and ethical content which differ from our Arabic and Islamic norms and values, also results indicate that Netflix has sometimes succeeded and failed other times in achieving its goals regarding spreading its cultural and ethical norms among Egyptian youth, and in light of third-person effects theory there was a significant relationship between the age of the viewer and his opinion regarding Drama in favor of younger viewers.

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References

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