Public Attitudes towards Social Media Coverage of Environmental Projects in Saudi Arabia: Cloud Seeding as a Model -A survey Study on the Audience of the City of Riyadh

Document Type : Original Article

Author

King Saud university College of Arts Mass Communication Department

Abstract

This study sought to identify the Saudi public's attitudes towards news coverage of social media platforms for the cloud seeding project in Saudi Arabia, and the impact of this coverage on the public's affective, cognitive, and behavioral attitudes towards it. The importance of this study stems from the limitations of previous scientific studies that measure the public's attitudes towards current environmental projects in Saudi Arabia and the absence of media specialized in environmental issues coverage of these projects. The research questions of this study centered on the relationship between news coverage of social media platforms and the formation of Saudi public’s attitudes towards cloud seeding project according to demographic factors. This study used the quantitative survey method by applying an electronic questionnaire that included several items, which measure the main variables of this study. The questionnaire was distributed among a random sample of Saudi citizens in Riyadh. 384 Saudi people were participated in this study. The results of the study concluded that most of the Saudi people (67%) follows the news coverage of the cloud seeding project in Saudi Arabia. Moreover, the results of the study found that Twitter, WhatsApp, and YouTube topped the list of the most prominent social media platforms whose news coverage the Saudi public follows to form their attitudes toward the cloud seeding project in Saudi Arabia.
 The study revealed that following up on the latest developments and striving to increase scientific knowledge of societal issues and personal interests were the most prominent motivations of the Saudi people to follow the news coverage of social media platforms about cloud seeding project. With regard to attitudes، the study showed a (positive) relationship between the Saudi public's use of news coverage of social media platforms to follow news related to the cloud seeding project in Saudi Arabia and the audience's affective، cognitive and behavioral attitudes towards the cloud seeding project, respectively.The study recommended intensifying scientific research on issues of specialized environmental media that the public needs to build their knowledge and awrencess about developments in the environmental sector in Saudi Arabia.

Keywords

Main Subjects

References

- Abu hashim, H. (2003). aldalil al'iihsayiyu fi tahlil albayanat biaistikhdam SPSS. maktabat Alrushdi.
-Albadrani, F. (2015). 'usus altahrir alsahafii waltilifizyuniu wal'iilikturunii. dar Alkitaab aljamieii.
- Bu zidi, R. (2017). al'iielam al'iiliktruniu walmuatanat albiyiyatu- dirasat fi aistikhdam mawaqie altawasul alaijtimaeii- mawqie alfis buk Facebook anmwdhjan, risalat majistir ghayr manshurtin, kuliyat al'iielam walaitisali, jamieat Aljazayir, Aljazayir.
- Hafez, A. (2002). alkhabar alsahafii. 'usuluh aleamatu. masadirah min manzur altaqadum aleilmii waltiknuluji. dar Al'amini.
-Hassanein, H. (2015). dawr wasayil al'iielam fi tanmiat alaihtimam albiyiyi ladaa aljumhur almisrii, dirasatan fi 'iitar nazariat alaietimad ealaa wasayil al'iielami. almajalat almisriat libuhuth alraay aleama, (14), 413-516.‎
-Khashmun. A. (2021). musahamat altawasul aliajtimaeii fi nashr alwaey albiyiyi "alfisbuk nmwdhjan. dirasat maydaniat ealaa eayinat min talbat kuliyat aleulum al'iinsaniat walajtmaeya. risalat majistir ghayr manshuratin. jamieat Muhamad Alsidiyq bin Yahya. Jijel.
-Aldawsari, R. (2018). faeiliat al'iielam aljadid fi tanmiat alwaey albiyiyi: dirasat maydaniati, risalat majistir ghayr manshurtin. kuliyat aleulum alajtmaeya. jamieat Nayif lileulum al'amniati.
-Dhabah. T. (2020). almuealjt al'iielamiat liqadaya albiyat eabr wasayil al'iielam aljadida, dirasatan wasfiatan tahliliatan lisafhat alwikalat alwataniat lilnufayat ealaa alfayisbuk anmwdhjan. majalat aldirasat al'iielamiati, (10), 317-335.
- Zaytun, A. (2010). aliatijahat alealamiat almueasirat fi manahij aleulum watadrisiha. dar Alshuruq.
-Sadiq, H. (2012). aliatijahat min manzur eilm aliajtimaei. majalat jamieat dimashqa, (28), 299-322.
-Abed, Z. (2014). alraay aleamu wataruq qiasihu. dar Alyazurii aleilmiati.
-Abdullah, B. (2018). aliat tanmiat alwaey albiyiyi li'atfal muasasat alrieayat alajtmaeyat bidawlat alkwit. majalat aldirasat walbuhuth albyyyat, (8), 622-633.
-Othman, N. (2017). tawzif al'iielam aljadid fi nashr alwaey biqadaya altanmiat almustadamati: alwaey albiyiyu anmwdhjan. majalat buhuth alealaqat aleamat alsharq al'awsat, (15), 157-196.
- Aleasaaf, S. (2010). almadkhal 'iilaa albahth fi aleulum alsulukiiti. dar Alzahr'.
-Assal, M. (2019). tathir aistikhdam almashahir fi alhamalat al'iielaniat altilifizyuniat ealaa tarshid aistihlak almayahi. majalat aldirasat walbuhuth albyyyat, (9), 773-781.
-Aleinzi, M. (2016). dawr alsahafat alkwitiat fi altathqif albiyiyi dirasat maydaniat lidawr wasayil al'iielam fi bina' alwaey albiyiyi ealaa eayinat min 'aeda' hayyat altadris bijamieat alkwit, madkhal takamuliin min nazariaat alaietimad ealaa wasayil al'iielam walwaey albiyiy. majalat aldirasat walbuhuth albyyyat, (6),351-375.
- Alqataan, M. (2018). dawr albaramij aldiyniat biadhaeat alquran alkrim fi tanmiat alwaey albiyiyi ladaa eayinat min mustamieiha. majalat aldirasat walbuhuth albyyya. (8),565-574.
- Lieabadi, R. (2020). altaswiq alaijtimaeiu lilqadaya albiyiyat eabr mawaqie altawasul alaijtimaeii- dirasatan mushiatan biwilayat alwadi, risalat majistir ghayr manshurtin, kuliyat aleulum alaijtimaeiat wal'iinsaniati, jamieat Alshahid Hamah likhadr- alwadi, Aljazayir.
- Muteab, A. (2017). atijahat aljumhur nahw taghtiat alqanawat alfadayiyat lil'ahdath aljariat dirasatan mashyat ealaa jumhur madinat baghdad. majalat kuliyat altarbiat al'asasiat lileulum altarbawiat wal'iinsaniati, (35), 873-893.
- Amir, M. (2011). eilm alnafs aliajtimaeii fi alsiyasat walealamu. dar Alkitaab alhadithi.
- Allport، G. W. (1945). The psychology of participation. Psychological Review، 52(3)، 117–132.
- Kaplan، A. M.، & Haenlein، M. (2010). Users of the world، unite! The challenges and opportunities of Social Media. Business horizons، 53(1)، 59-68.‏
- Lobo, S., & Abid, A. F. (2020). The Role of Social Media in Intrastakeholder Strategies to Influence Decision Making in a UK Infrastructure Megaproject:Crossrailm 2. Project Management Journal, 51, 96-119.
- Milfont، T. L.، & Duckitt، J. (2010). The environmental attitudes inventory: A valid and reliable measure to assess the structure of environmental attitudes. Journal of environmental psychology، 30، 80-94.
- Pelley، J. (2016). Does cloud seeding really work. Chemical and Engineering News، 92،18-21 Social Media. Business horizons، 53(1)، 59-68.‏
- Penner, J. E., Zhou, C., & Liu, X. (2015). Can cirrus cloud seeding be used for geoenginering?. Geophysical Research Letters, 42(20), 8775-8782.
 

Files

Share

How to cite

Statistics