Microsoft. "Artificial Intelligence and the Future of Sales and Marketing" Research Report, Harvard Business Review Analytic Services, 2020
- Kusumawati Andriani. "Impact of Digital Marketing on Student Decision- Making Process of Higher Education Institution: A Case of Indonesia" Journal of e-Learning and Higher Education, Vol.2019, Article ID 26705, 2019
- Kumar & Nithin & Devi & Rao. "An Empirical Study on Impact of Chatbots in Digital Marketing Communication" international Journal of All Research Education and Scientific Methods, Vol.9, Issue.1, 2021
- Mehta, Verghese, Mahajan, Barykin, Bozhuk, Kozlova, Kapustina, Mikhaylov, Naumova & Dedyukhina. "Consumers Behavior in Conversational Commerce Marketing based on Messanger Chatbots"
F1000Research, 2022, Available at:
https://doi.org/10.12688/f1000research.122037.1 18/12/2022
- Khoa Bui. "The Impact of Chatbots on the Relationship between Integrated Marketing Communication and Online Purchasing Behavior in The Frontier Market" Jurnal The Messenger, Vol.13, No.1, 2021
- Omarov, Tursynbayev, Zhakypbekova &Beissenova. "Effect of Chatbots In Digital Marketing to Perceive The Consumer Behaviour" Journal of Postitive School Psychology, Vol.6, No.8, 2022
- Tongkachok, Elkady, Haddad. "Effective Role of Artificial Intelligence and Chatbots in Marketing Strategies for Decision Making for Online Customers" Business, Management and Economics Engineering, Vol.20, Issue.2, 2022
-Tzani Paraskevi. "The application of chatbots in Digital Marketing Communications and their Effect on Consumer Behavior" MA Marketing, University of Sunderland: Sunderland Business School, 2019
- Amany Bassyouny. "Conversational Marketing in Egyptian Universities` Websites – Analytical Study of Websites and Consumers` Perceptions" Arab Journal of Media& Communication Research, Issue.34, 2021
- Ramesh & Chawla. "Chatbots in Marketing- A morphology of Literature" Paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020
- El Bakkouri &Raki &Belgnaoui. "The Role of Chatbots in Enhancing Customer Experience: Literature Review" The First International Workshop on Artificial Intelligence in Management and Economics, ScienceDirect, 2022, Available at:
- Eyada &Ahmed. "Effectiveness of Chatbot Advertising on Consumer Buying Decision: An Analatycal Study" Journal of Design Sciences and Applied Arts, Vol.3, Issue.2, 2022
- Balasudarsun.L &Sathish.M & Gowtham.K. "Optimal ways for companies to use Facebook Messenger Chatbot as a Marketing Communication Channel" Asian Journal of Business Research, Vol.8, Issue.2, 2018
- Paphawit Wongtanasophon. "The Impact of Chatbot in Marketing in Thailand" Master Thesis, Thammasat University: Faculty of Commerce and Accountancy, 2019
- Kurilchik Eleonora. "Chatbots as a Digital Marketing Communication Tool- Case Company: Wiredelta" Bachelor`s Thesis, Lahti University of Applied Sciences: Faculty of Business and Hospitality Management, 2017
- Ayse Baris. "A New Business Marketing Tool: Chatbots" GSI Journal Serie B: Advancements in Business and Economics, 3 (1), 2020
- Dominika Kaczorowska. "How Chatbots Influence Marketing" Sciendo, Management, Vol.23, No.1, 2019
- Petya Sharkova, (2022). "AI Chatbots for Marketing? Investigating the Relationships between Chatbot`s Credibility, Trust Level Perceptions and Negative Algorithmic Advice Utilization Rates" Available at:
http://essay.utwente.nl/91357/1/Sharkova_BA_BMS.pdf 20/12/2022
- Richard &George. "Task Technology Fit in Data Warehousing Environments: Analyzing the Factors that Affect Utilization" Journal of International Technology and Information Management, Vol.14, Iss.4, 2005.
- Park, ChongWoo. "Exploring a New Determinant of Task Technology Fit: Content Characteristics," Journal of International Technology and Information Management: Vol. 27: Iss. 3, Article, 2019
- D'Ambra, J., Wilson, C. & Akter, S. "Application of the task-technology fit model to structure and evaluate the adoption of eBooks by academics" Journal of the American Society for Information Science and Technology, 64 (1), 48-64, 2013.
- Marikyan, D. & Papagiannidis, S. "Task-Technology Fit: A review
". In S. Papagiannidis (Ed), TheoryHub Book, 2022, Available at:
http://open.ncl.ac.uk
- Abd Alhamid, M. (2015). "albahth aleilmiu fi aldirasat al'iielamiati", (Alqahira: ealam alkutub).
- Hindi, O. (2022). "faeiliat barnamaj qayim ealaa rubutat aldardashat altafaeuliat litanmiat baed maharat alfahrasat almaqru'at alia mark 21 ladaa tulaab almaktabat watiknulujia altaelim bijamieat Al'azhar", almajalat almisriat lieulum almaelumati, 22(3).
- Yahyaa, W. (2021). "faeiliat tiqniat alshaat but "rubutat almuhadathati" bialmuasasat alsihiyat fi altaweiat alsihiyat bifayrus kurwna almustajda", majalat albuhuth al'iielamiati, 58(2).
- Rezwanul, Aminul, Arifur. "Usage of Chatbot as a New Digital Communication Tool for Customer Support: A Case Study on Banglalink" Independent Business Review, Vol. 12, Special Issue, 31-37, 2019.
- Suhni, Hameedullah. "Measuring effectiveness of Learning Chatbot Systems on Student`s Learning outcome and memory retention" Journal of Applied Science and Engineering, 3 (2), 2014.
- Ouyang &Tang &Rong &Zhang &Yin &Xiong. "Task- Technology Fit Aware Expectation- Confirmation Model Towards Understanding of MOOCs Continued Usage" Proceedings of the 50th Hawaii International Conference on System Sciences, 2017.
- D`Ambra, Wilson, Akter, (2013). "Application of the Task-Technology Fit Model to Structure and Evaluate the Adoption of E-book by Academics
" Research Online, Available at:
https://ro.uow.edu.au/commpapers/3189 19/12/2022.
- El-Gayar, Deokar &Wills. "Evaluating Task-Technology Fit and User Performance for An Electronic Health Record System" International Journal of Healthcare Technology and Management, Vol.11, Nos.1/2, 2010.
- Liu, Liu, Wang, Wang, Li. "PAL: A Chatterbot System for Answering Domain- Specific Questions" Proceedings of the 51st Annual Meeting of the Association for Computational Linguistics, 2013.