Journal of Mass Communication Research "JMCR" - Articles List

Volume & Issue: Volume 66, Issue 1, July 2023, Pages 9-464

Main Subjects

Advertising 1

Marketing 4

Press and publishing 1

Radio and TV 1

The new media 3

Egyptian youth acceptance of using Chat GPT technology as an application of artificial intelligence- A field study

Pages 9-74

Dr Shereen Omer

Evaluating the performance of traditional and new media in covering major national projects for the Egyptian public

Pages 75-141

Hanan abdelwhab elkady

The role of digital media campaigns in removing fears related to COVID-19 vaccine - A field study

Pages 141-192

Ahmed Aref

Elements of the argument in the scientific-religious dialogue on YouTube channels and user interaction- A study in the techniques of pilgrims

Pages 193-249

Rehab Mohammed; Sameh Elbadry

The Reflection of Promotional Incentives on Online Shoppers' Purchase Decisions: A Field Study

Pages 249-284

Abdallah Abdelrahim Mohamed Mahmoud Moawad

The Impact of Interactive Chatbots in Marketing Private Higher Education Services for Students

Pages 285-332

Enas El-sayed; Mottaz Ahmed Samy

The role of social networking sites in empowering women and the extent of their reflection on their cultural identity

Pages 333-370

Samar Abdulhalim Jamal Eldein; Rabab Abd Elmonaim

The impact of the Saudi youth’s use of the Snapchat application on their purchasing behavior: A survey study on a sample of Saudi youth in the city of Hofuf, Al-Ahsa Governorate, in the Kingdom of Saudi Arabia

Pages 371-414

hussah alhobail

Motives for Saudi women consumers' Participation in Electronic Word of Mouth

Pages 415-442

Norah AlHilal

Assessing the Effectiveness of Television Commercials in Raising Awareness of Sustainable Natural Resources among Egyptians

Pages 443-464

Manar Abdallah; Abdelmonem Ali

Journal of Mass Communication Research

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