معايير تقييم جودة مواقع الصحف الإلکترونية: دراسة تطبيقية على الصحف الخليجية

نوع المستند : المقالة الأصلية

المؤلف

أستاذ مساعد بقسم الصحافة والنشر الإلکتروني، کلية الإعلام، الجامعة الحديثة

المستخلص

هدفت هذه الدراسة إلى تقييم جودة مواقع الصحف الخليجية من حيث: التصميم، والإخراج، فعملت -من حيث التصميم على- التعرف على مدى سهولة الدخول، والاستخدام والتصفح لمواقع صحف الدراسة. کما اختبرت الدراسة- من حيث الإخراج– سهولة قراءة النصوص وانقرائية العناوين، وأنواع وحجم الخطوط، واستخدام الصور.. إلخ. وتعد هذه الدراسة من الدراسات الوصفية الاستکشافية، وقد اعتمدت على منهجي المسح الإعلامي، والمقارن. وعمدت الدراسة إلى تصميم مقياس لتقييم جودة مواقع صحف الدراسة، وکانت من أبرز النتائج: أن کلتا الصحيفتين لم تستفدا کثيرًا من الإمکانيات التي أتاحتها تکنولوجيا الويب، وعليهما العمل على الإفادة القصوى من تلک التکنولوجيا؛ للحصول على الجودة الشاملة لموقعهما.

الكلمات الرئيسية

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