منهجية ممارسة الإثنوغرافيا الافتراضية على وسائل التواصل الاجتماعي في ضوء النظرية المُجَذرة (المُرتكزةgrounded theory )

نوع المستند : المقالة الأصلية

المؤلف

قسم الاعلام التربوى كلية التربية النوعية جامعة الزقازيق

المستخلص

     تهدف هــذه الدراسة الى توصيف وتقــييم ممارسة الإثنوغرافيـــا الافتراضية كمــنهج حـــديث وبيـــان أهميته فـــي الدراسات والبحوث الكيفية على وسائل التواصل الاجتماعي؛ وذلك من خلال البحث في أبعاد منهجية الممارسة الاثنوجرافية الافتراضية، تنتمي هذه الدراسة الى الدراسات الوصفية التفسيرية؛ لذا اعتمدت الدراسة على منهج المسح بشقيه الوصفي والتحليلي والمنهج الاستقرائي، ووفقًا للهدف من الدراسة فقد اعتمدت الدراسة على المقابلة المتعمقة مع عدد (15) من الأساتذة الأكاديميين من علماء الاتصال والإعلام الرقمي وعلم الاجتماع بالجامعات والمراكز البحثية المصرية، مع مراجعة أولية للأدبيات وتوسيعها خلال عمليات جمع البيانات وترميزها وتحليلها اعتمادًا على منهجية النظرية المُجذرة في سبع خطوات، باستخدام برنامج ترميز ثلاثي المستويات (الترميز المفتوح، الترميز المغزلي، الترميز الانتقائي)، ثم طرحت الدراسة تعميمات لمنهجية ممارسة الإثنوغرافيا الافتراضية على وسائل التواصل الاجتماعي كمنهجية للبحوث الكيفية لدراسات الإعلام الرقمي؛ من خلال طرح للإشكاليات التناقضية للبحوث الإثنوغرافية على وسائل التواصل الاجتماعي ثم الرؤية العامة للدراسة لتقييم منهجية الممارسة الإثنوغرافية الافتراضية في ضوء منهجية النظرية المجذرة.

الكلمات الرئيسية

الموضوعات الرئيسية


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