بناء الصورة الذهنية لحركات المقاومة الفلسطينية في خطاب الصحافة الإلكترونية الغربية "دراسة حالة على موقع BBC News"

نوع المستند : المقالة الأصلية

المؤلف

قسم الاعلام بکلية الاداب جامعة بنها

المستخلص

اتخذت هذه الدراسة من الفنون الإعلامية المنشورة في منصة BBC News الإخبارية مجالًا لدراسة آليات واستراتيجيات بناء الصورة الذهنية لحركات المقاومة الفلسطينية، بالتطبيق على أحداث طوفان الأقصى التي اندلعت في 7 أكتوبر 2023، وتؤكد هذه الدراسة استخلاصًا محوريًا يتعلق بالدور المؤثر الذي تضطلع به المنصة الإخبارية في توجيه معالجات الفنون الصحفية، من خلال جهود القائمين بالاتصال لتنظيم محتوى الرسالة الإعلامية؛ باختيار نوع الأطروحات ونمط المصادر وتوظيف كلمات ذات دلالات للتأثير في العمليات الإدراكية للمستخدم وتعديلها، من خلال إبراز علامات ومفاهيم وحقائق جديدة عن حركات المقاومة الفلسطينية تتعارض مع الواقع؛ أي أن استراتيجية الإقناع تستهدف تعديل البناء النفسي الداخلي للأفراد عن حركات المقاومة الفلسطينية عبر تَعَلُّم جديد يستجيب لمخاوفهم وحاجاتهم، مما يؤدي إلى السلوك المرغوب فيه تجاه هذه الحركات لدعم قرار حلِّها واستئصالها، وأوضحت الدراسة كثافة الرموز السلبية التي استُخدمت في تشكيل الصورة الذهنية لحركات المقاومة الفلسطينية، مما جعل الخطاب الإعلامي للصحافة الإلكترونية الغربية (BBC News نموذجًا منها) مُكَلَّفًا بِمُهِمَّة وظيفية مرتبطة بلعبة السياسة، إلى جانب وظيفته الإعلامية الأساسية في الإخبار والرقابة وغيرها، لذلك جاءت الصورة الذهنية لحركات المقاومة الفلسطينية مُشْبَعَةً بنبرة الإدانة، والشيطنة، والاتهام، وتعكس علاقات السيطرة والقوة لجهة تفرض إرادتها ورؤيتها السياسية.
 

الكلمات الرئيسية

الموضوعات الرئيسية


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