This Study aims to identify the motivations of watching Originals Drama in VOD Services and the different gratifications which achieved from viewing. The Field Study conducted with (250) Participant who exposed to drama content at VOD. The Study explored that the Psychological gratifications were the most gratifications the viewers seek from watching drama content via VOD Services.in addition to the technological gratifications which related to the VOD Services Characteristics.
Reda Abdel Maksud Mostafa, A. (2021). Motivations of Exposure to Dramatic Content
in Video on Demand Services (VOD) and The
Achieved Gratifications: A Field Study. Journal of Mass Communication Research "JMCR", 56(1), 267-322. doi: 10.21608/jsb.2021.134407
MLA
Amany Reda Abdel Maksud Mostafa. "Motivations of Exposure to Dramatic Content
in Video on Demand Services (VOD) and The
Achieved Gratifications: A Field Study". Journal of Mass Communication Research "JMCR", 56, 1, 2021, 267-322. doi: 10.21608/jsb.2021.134407
HARVARD
Reda Abdel Maksud Mostafa, A. (2021). 'Motivations of Exposure to Dramatic Content
in Video on Demand Services (VOD) and The
Achieved Gratifications: A Field Study', Journal of Mass Communication Research "JMCR", 56(1), pp. 267-322. doi: 10.21608/jsb.2021.134407
VANCOUVER
Reda Abdel Maksud Mostafa, A. Motivations of Exposure to Dramatic Content
in Video on Demand Services (VOD) and The
Achieved Gratifications: A Field Study. Journal of Mass Communication Research "JMCR", 2021; 56(1): 267-322. doi: 10.21608/jsb.2021.134407
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