Trends of Arabic and Foreign Researches in E-Marketing Field: Meta-Analysis Study

Document Type : Original Article

Author

Assistant Professor of Public Relations and advertising at Ahram Canadian University

Abstract

The main aim of the research is to examine the previous studies conducted in the E-marketing field, during the previous 20 years, by analyzing a sample of Arabic and Foreign research, to know the most important topics, research, trends and to clarify the scientific models and theories, in addition to monitoring the research methodologies that have been relied upon, identifying the research tool, and clarifying the most important findings of those studies. This study belongs to Meta-analysis studies. The results assured that Arab studies are scarce In the field of E-marketing that was conducted in early (2000), while there was an abundance of studies that dealt with the use of brands for social media for marketing purposes. The vast majority of the studies adopted the survey, and the research tools varied between the questionnaire, In-depth interviews, and content analysis guide. The studies depended on modern models, traditional theories, and others merged between traditional theories and modern models.

Keywords

Main Subjects

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