The strategies of the Egyptian press institutions in employing their digital platforms on social media to confront the platforms of terrorist organizations

Abdelhamead Ggaber, Fayrouz

doi:10.21608/jsb.2021.189175

The strategies of the Egyptian press institutions in employing their digital platforms on social media to confront the platforms of terrorist organizations

Document Type : Original Article

Author

Fayrouz Abdelhamead Ggaber

Researcher in the Media and Relations Department, Qalyubia Security Directorate - Ministry of Interior

10.21608/jsb.2021.189175

Abstract

The study sought to know the impact of the digital terrorist platforms on social media sites on the Egyptian press institutions' attitudes towards developing strategies and using different materials to confront them and fight the ideas that these pages spread and refute the rumors using the survey method by applying a questionnaire form on a sample of 91 individuals working in The electronic portal and the specialists in management and publishing in the electronic pages of the social media platforms in Akhbar Al-Youm and Al-Youm newspaper, the study reached a set of results, the most important of which are: - The first reason for creating electronic platforms on social networking sites for study newspapers was to keep pace with technological development and progress by 89% and the degree of response is 19.5 % This is explained by the fact that the element of competition always forces press institutions to keep pace with the technological development and the rapid change in the preferences and interests of readers requires them to keep pace, immediately followed by fighting rumors spread on the Internet. With how these platforms reach the minds of readers and fight them, in addition to the diversity of the press materials provided to reach the largest number of readers and users, in addition to the presence of statistically significant differences in the degree of seriousness of the institutions under study in facing rumors according to the type of newspaper, at a level of significance of 0.05 and the differences in favor of Al-Youm Alsabea newspaper with the highest average salary.

Keywords

Main Subjects

Press and publishing

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