The role of media campaigns to enhance media awareness among young people in combating drugs: the Nibras program as an example

Document Type : Original Article

Author

Researcher at the College of Social Sciences at Umm Al-Qura University - Makkah Al-Mukarramah

Abstract

This study attempted to identify the media campaigns provided by the Ministry of Interior in the field of drug control, to identify the most important educational information provided by the program, and its contribution to limiting the spread of drugs, as well as to know the most important effects resulting from their dependence on it. This study belongs to descriptive studies and research, and it relied on the survey method. The study was applied to a simple random sample of 280 individuals according to their demographic characteristics. The sample was limited to young people visiting cafes in Jeddah governorate. The information provided by (16.4%), and looking for a benefit or information related to drug control by (12.4%), and then guide me to new ways to prevent bad friends amounted to (11.6%). While (SMS over the phone) came in the first place among the communication activities. And in second place (posting on social media). And in third place (publishing on various media). As for the fourth place (press releases issued by the ministry), (50.8%) of the respondents follow the Nibras program, and the results also showed that the Nibras program contributed to increasing the respondents' information in raising awareness against drugs by 54%, and 59.2% Satisfied with the Nibras program as a source for awareness-raising.
 

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References

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