The Effect of Data-driven Stories on young people's perception and recall of Graphic Elements and Videos in those stories -A quasi-experimental study

Document Type : Original Article

Author

Faculty of Mass Communication-Ahram Canadian University, Visual Communication Department

Abstract

 Quasi-experimental research aims at examining the relationship between the data-driven stories and the Perception and Recall of the major information related to the overall sequence of the story, the people involved in the story, and the Graphics, Charts, Maps, and Multimedia, The Researcher divided the sample into two groups of students which studied at the Faculty of Mass Communication-“Ahram Canadian University”, and they read a piece of “Data-driven story” then they answered the questions in the survey, The “Experimental Group” consists of (30) Students which receive the Independent Variable being tested in the experiment (the Data-driven story filled with Graphics, Maps, Charts, and Multi-media), while the “Control Group” reads the text only. The Researcher designs a website and put the code of the Data-driven story on it. The Study concluded that Data-driven stories have negative effects on the perception and recall levels because they included many information and details, and they require high levels of cognitive skills, and attention, so the researcher recommends some professional criteria to improve the quality of the Data-driven story.

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References

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