Attitudes of the Egyptian public towards awareness campaigns on governmental community initiatives:  a field study

Ashry, Asmaa

doi:10.21608/jsb.2022.239980

Attitudes of the Egyptian public towards awareness campaigns on governmental community initiatives: a field study

Document Type : Original Article

Author

Asmaa Ashry

Lecturer of Public Relations and Advertising, Department of Media - Faculty of Arts - Sohag University.

10.21608/jsb.2022.239980

Abstract

The study aimed to identify the attitudes of the Egyptian public towards awareness electronic campaigns for governmental community initiatives: a field study, and relied on the survey method in its field part in the application on a simple random sample of the Egyptian public who used the new media, which was done through the electronic survey form tool in the application on a sample that included (300) respondents from different parts of the Arab Republic of Egypt, and prior to applying the original study to the previous sample, the researcher conducted an exploratory study on a sample of the Egyptian public who used the new media, which consisted of (75) individuals, in order to reveal the extent of the Egyptian public’s awareness and knowledge of the societal initiatives applied through The Internet and the electronic means used in it, and the current study reached a number of results, the most important of which are: The most important reasons for the sample members’ interest in following up community initiatives via the Internet is sympathy with others, as it came in the first place with an arithmetic mean of 4.40, and a standard deviation of 0.700, and in the second place It came to know information about the services of each of the various initiatives, and the study also showed that the contributions of the free initiatives The various initiatives in providing good livelihoods for different groups of members of the Egyptian society are represented in the fact that the community initiatives provided better housing opportunities for different groups of the Egyptian public. Public relations better help to improve the image of the various Egyptian institution.

Keywords

Main Subjects

Public relations, Advertising

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