تأثير الأبعاد الثقافية على تصميم المجلات السياحية وإدراک الشباب المصري لها" مجلة السياحة الماليزية نموذجًا" دراسة شبه تجريبية

نوع المستند : المقالة الأصلية

المؤلف

أستاذ الصحافة المساعد بکلية الإعلام وتکنولوجيا الاتصال

المستخلص

سعت الدراسة إلى تحقيق هدف رئيســــي تمثل في قياس أثر المتغيرات الخاصة بالأبعاد والسياقات الثقافية على تصميم وإخراج المجلة السياحية الماليزية لدى الشباب، وتوصلت الدراسة إلى مجموعة من التوصيات، أهمها:
1- على الدول، وخاصة مصر، أن تولي مزيدًا من الاهتمام لتنمية قطاع السياحة، وتطويره ودعمه، من خلال استخدام وسائل الإعلام کافة، وخاصة المجلات السياحية.
2- ضرورة إطلاع محرري مجلة السياحة المصرية على مجلات السياحة العالمية، ومراعاة أساليب تصميمها وإدارتها واستخدامها، إضافة إلى المشارکة في المؤتمرات والمسابقات المحلية والدولية.
3- ضرورة الاهتمام بدراسة الجمهور المهتم بالسفر، وقراءة المطبوعات والمجلات السياحية، ودراسة اهتماماتهم وتفضيلاتهم الثقافية والمرئية، وعناصر التوجيه وطرقه، وقاعدة بيانات ودليل للتفاعل مع القراء، من خلال تطوير مخطط أساسي للمجلة يساعد في التقييم المستمر لأداء المنشورات السياحية.
4- ضرورة إصدار الدولة، ممثلة بوزارتي السياحة والثقافة، مجلات أسبوعية وشهرية تسهم بفاعلية في عرض الوجهات السياحية وتنشيط ودعم السياحة الوطنية والأجنبية، مع الحرص على جودتها وحداثتها.
5- أن تکون أساليب التصميم والإنتاج أکثر تنافسية لجذب القراء، مع مراعاة الأبعاد الثقافية في تصميم الصحف والمجلات واتجاهها بشکل عام.

الكلمات الرئيسية

الموضوعات الرئيسية


-Fernández, J. A. S., Martínez, J. M. G., & Martín, J. M. M. (2022) SAGE Journals , Newspaper Research Journal , Vol39, Issue1, pp50-66.
-  Zhu, J. J., & Airey, D. (2021) Journal of International Management , Volume 27, Issue 1, March 2021, pp 100823.
- Al-Ansi, A., Lee, J. S., King, B., & Han, H. (2021). Stolen history: Community concern towards looting of cultural heritage and its tourism implications. Tourism Management, 87, 104349.
-  Cuomo, M. T., Tortora, D., Foroudi, P., Giordano, A., Festa, G., & Metallo, G. (2021). Digital transformation and tourist experience co-design: Big social data for planning cultural tourism. Technological Forecasting and Social Change, 162, 120345
-  Zou, Y., Meng, F., Bi, J., & Zhang, Q. (2021) , Corporate Social Responsibility and Environmental Management , Volume27, Issue1, January/February 2020 , Pages 53-64
-  Wondirad, A., Kebete, Y., & Li, Y. (2021). Culinary tourism as a driver of regional economic development and socio-cultural revitalization: Evidence from Amhara National Regional State, Ethiopia. Journal of Destination Marketing & Management, 19, 100482
-  Walters, G., Huck, L., Robinson, R. N., & Stettler, J. (2021). Commercial hospitality in tourism: A global comparison of what culturally matters. International Journal of Hospitality Management, 95, 102939.
-  Minkov, M. and Kaasa, A. (2020), "A test of Hofstede's model of culture following his own approach", Cross Cultural & Strategic Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/CCSM-05-2020-0120
-  Wei, C., Dai, S., Xu, H., & Wang, H. (2020). Cultural worldview and cultural experience in natural tourism sites. Journal of Hospitality and Tourism Management, 43, 241-249.
-  Lee, C. K., Ahmad, M. S., Petrick, J. F., Park, Y. N., Park, E., & Kang, C. W. (2020). The roles of cultural worldview and authenticity in tourists’ decision-making process in a heritage tourism destination using a model of goal-directed behavior. Journal of Destination Marketing & Management, 18, 100500.
-  Soldatenko, D., & Backer, E. (2019). A content analysis of cross-cultural motivational studies in tourism relating to nationalities. Journal of Hospitality and Tourism Management, 38, 122-139
-  Songshan Huanga ,JohnCrottsb(2019) "Relationships between Hofstede's cultural dimensions and tourist satisfaction: A cross-country cross-sample examination ",Tourism Management , Volume 72, June 2019, Pages 232-241
-  Evripides Zantides,(2021) " Signs of National Identity in the Graphic Design of Cypriot Print Advertisements", The American Journal of Semiotics , published on January 27, 2021 ,available at: https://doi.org/10.5840/ajs202112667
-Abd alealim, S. (2019), 'iikhraj alsuhuf alaiqtisadiat almisriat waealafatuh bitafdilat alqira'a, risalat dukturat ghayr manshura (jamieat Alzaqaziq - kuliyat altarbiat alnaweiat - qism aleulum alaijtimaeiat wal'iielam barnamaj alsahafat walnashr al'iiliktruni).
 - Mariana Kitsa (2019) " Design of the newspaper as an important factor in attracting young audience ", National university – lviv polytechnic , Ukraine , available at: https://cyberleninka.ru/article/n/design-of-the-newspaper-as-an-important-factor-in-attracting-young-audience
-Muhamad, R. (2017) "al'iikhraj alfaniyi walrusum altawdihiat wa'atharuhuma fi najah almajalat alnisayiyat fi masr, majalatan hawaa' wanisf aldunya: dirasat tahliliatan "risalat majistir ghayr manshura (jamieat hulwan - kuliyat Alfunun aljamilat - aljirafik).
-Fawzi, R (2013) "'iikhraj alsuhuf alaiqtisadiat fi masra", risalat dukturat ghayr manshura (jamieat Almansurat - kuliyat altarbiat alnaweiat - al'iielam altarbwi).
-  Gul, M. (2013). Long-term Orientation, Perceived Consumer Effectiveness, and Environmentally Conscious Consumer Behavior: The Case of Turkey. International Journal OJ Marketing Studies, 5(S). bttp:lldx.doi.orgll0.S539/ijms.vSn5p24
-Kush, D. (2007): mafhum althaqafat fi aleulum aliajtimaeiati, tarjamat Munir Alsaeidani, Beirut, markaz dirasat Alwahdat alearabiati, 15- 20.
-Zaytun, H. (2010) "athar al'azmat almaliati/ alaiqtisadiat alealamiat ealaa qitae alsiyahat fi Masr", altabeat althaaniatu, Alqahira: markaz almaelumat wadaem aitikhadh alqarar, 58.
-Muhamad, D. (2007) "al'anthrubulujia alramziat fi alsiyahat almaliziati", risalat majistir ghayr manshura (jamieat Bani Suayf - kuliyat aladab - qism Alaijtimaei).
 - Durriya H. Z. Khairullah , and Zahid.Y. Khairullah (2013) " Cultural Values and Decision-Making in China, International Journal oj Business", Humanities and Technology Vol. 3 No. 2;pp1-12
-  Manjul Gupta (2021) ,Social network behavior inappropriateness: the role of individual-level espoused national cultural values, Information Technology & People, vol. ahead-of-print no. ahead-of-print, https://doi.org/10.1108/ITP-05-2020-0301.
-  Durriya H. Z. Khairullah , and Zahid.Y. Khairullah (2013) " Cultural Values and Decision-Making in China, International Journal oj Business", Humanities and Technology Vol. 3 No. 2;pp1-12
-  Manjul Gupta (2021) ,Social network behavior inappropriateness: the role of individual-level espoused national cultural values, Information Technology & People, vol. ahead-of-print no. ahead-of-print, https://doi.org/10.1108/ITP-05-2020-0301
-  Filippo Vitolla, Nicola Raimo ,Michele Rubino , and Giovanni Maria Garegnani (2021) , Do cultural differences impact ethical issues? Exploring the relationship between national culture and quality of code of ethics, Journal of International Management , Volume 27, Issue 1, March 2021, pp 100823.
- Suzanne McDonough (2011)Connecting Visual Design and Dofstede's Cultural Dimensions: the United States, Latin America and Spain, Master of Arts, College of Arts and Humanities at the University of Central Florida.
-  Nouf Khashman and Andrew Large (2013) Measuring Cultural Markers in Arabic Government Websites Using Hofstede's Cultural Dimensions, in Aaron Marcus (ed) Design, User Experience, and Usability: User Experience Design for Diverse Interaction Platforms and Environments: Third International Conference, 1st part, Spring, pp 431- 439.
-  Omneya M Yacout and Lamiaa I Hefny (2015) Use of Hofstede's cultural dimensions, demographics, and information sources as antecedents to cognitive and affective destination image for Egypt, Journal of Vacation Marketing, Vol. 21(1) 37-52.
-  Hofstede, G. (2011). Dimensionalizing Cultures: The Hofstede Model in Context. Online Readings In Psychology And Culture, 2(1). Pp 1-24.
-  Hend El-Behary (2017)" 87% of Egyptian men believe women’s basic role is to be housewives" available at: https://egyptindependent.com/87-egyptian-men-believe-women-s-basic-role-be-housewives-study/
-  Bertram F Malle 1, Jess Holbrook(2012)" Is there a hierarchy of social inferences? The likelihood and speed of inferring intentionality, mind, and personality " available at: https://pubmed.ncbi.nlm.nih.gov/22309029/
-  Samah Hamed Rabei & Wafaa Osman Abd El Fatah(2021) " Assessing COVID19-related anxiety in an Egyptian sample and correlating it to knowledge and stigma about the virus " Middle East Current Psychiatry volume 28, Article number: 16.
-  kellner Douglas(2001): communication and cultural studies: overcoming the Divide, Available online ,http:// www uta.edu/humalilluminatins. Retrieved 14 th February 2001.       
- Filippo Vitolla, Nicola Raimo ,Michele Rubino , and Giovanni Maria Garegnani (2021) , Do cultural differences impact ethical issues? Exploring the relationship between national culture and quality of code of ethics, Journal of International Management , Volume 27, Issue 1, March 2021, pp 100823.
- Minkov, M. and Kaasa, A. (2020), "A test of Hofstede's model of culture following his own approach", Cross Cultural & Strategic Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/CCSM-05-2020-0120
- Agostino Vollero, Alfonso Siano, Maria Palazzo and Sara Amabile(2020) " Hoftsede's cultural dimensions and corporate social responsibility in online communication: Are they independent constructs? " , Corporate Social Responsibility and Environmental Management , Volume27, Issue1, January/February 2020 , Pages 53-64
- Mikhaleva, Galina (2015) Cultural reflection Impact of European Media Education Strategies on Russian Media Education Development: European Journal of Contemporary Education, v14 n4 p239-244
- Omneya M Yacout and Lamiaa I Hefny (2015) Use of Hofstede's cultural dimensions, demographics, and information sources as antecedents to cognitive and affective destination image for Egypt, Journal of Vacation Marketing, Vol. 21(1) 37-52