The role of traditional and modern media in developing awareness of agricultural projects according to Egypt's 2030 vision. I have a sample of the Egyptian elite

Alshehry, Sameh Fawzy Alsayed

doi:10.21608/jsb.2022.162717.1501

The role of traditional and modern media in developing awareness of agricultural projects according to Egypt's 2030 vision. I have a sample of the Egyptian elite

Document Type : Original Article

Author

Sameh Fawzy Alsayed Alshehry

Higher Institute of Media and Communication Arts, 6th of October

10.21608/jsb.2022.162717.1501

Abstract

The study aimed to identify “the role of traditional and modern media in developing awareness of agricultural projects according to Egypt’s vision 2030. I have a sample of the Egyptian elite.” Agricultural Research at the Ministry of Agriculture), and the field study was conducted on a sample of (100) individuals, and the study relied on the survey sheet as a tool for data collection, The study reached several results, the most important of which are:
- Social networks topped the media that the majority of the agricultural elite are keen to follow, followed by "newspaper websites on the Internet" and "electronic news sites" in the second place, then "printed newspapers", followed by "television channels."
- The motive of "diversity of the presented contents and the ability to choose the appropriate content" was the precursor of the motives of the majority of the agricultural elite to follow the media.
- The "National Seed Project" and the "Cultivation of 31 thousand acres in South Sinai" project are the introduction to the agricultural projects that the media have focused on from the point of view of the agricultural elite.
- From the point of view of the agricultural elite, “modern media” excelled in providing an awareness service on agricultural projects in accordance with Egypt’s 2030 vision, with a small difference than “traditional media.”
- The majority of the agricultural elite respondents agreed that there are shortcomings in the treatment of traditional and modern media for agricultural projects.

Keywords

Main Subjects

Press and publishing

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