The impact of multimedia using in TV Ads on Egyptian High education youth's perception of the content presented: a semi- Quasi- experimental Study

Document Type : Original Article

Author

Educational communication department - Faculty of specifice education-- Mansoura university- Meet ghamr branch

Abstract

The current study aims to achieve a main goal represented in "monitoring and measuring the multimedia of audio and visual effects in the content of TV advertising and its impact on the perceptions of the audience of the Egyptian High education youth, and testing these influences, by conducting an experiment on the perception rates of university youth, It is classified as semi-experimental, based on the experimental method, and the theory of information representation as a theoretical reference for the study, and the electronic questionnaire tool to collect data from the study sample, which amounted to (64), divided into two groups (control and experimental). The study reached a set of results, the most important of which are:

There is a statistically significant correlation between individuals' perception of TV advertising content and the use of audio and visual effects.
There are statistically significant differences between the mean scores of the experimental group and the control group on the scale of understanding and remembering the content of TV advertisements in the post-measurement in favor of the experimental group.
There are no statistically significant differences between the mean scores of the control and experimental groups in their perception of the content of TV advertisements on the tribal scale.

Keywords

Main Subjects

References

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