Perceptions and trends of social media users towards using memes in the crisis of high prices.

Document Type : Original Article

Author

Lecturer in the Department of Public Relations and Advertising, Faculty of Information, Sinai University

Abstract

The study aimed to search the perceptions and trends of social media users towards using memes in the rising price crisis by applying to a random sample of 400 Egyptian audiences, The study relied on the e-questionnaire tool as a data collection tool and was divided into several axes to meet the research demands of answering the study's questions and mandates after having been scientifically refereed, The importance of the study is that it is one of the first to discuss the perceptions and trends of social media users towards the use of memes in the high price crisis. The results provide an information base for the use of social networks to showcase the price-boiling crises that the users of these networks display in a humorous manner, the study was based on several assumptions, including a statistically significant correlation between the extent of reliance on social media in pursuing the high price crisis and the effects of such dependence. s vulnerability to instability, conflict, and transformation that drive members of society to provide more information from the media to understand the social reality around them, Besides the absence of a statistically significant correlation at 0.05 between the rate of use of social sites and the trends of researchers towards the use of social sites in their dimensions In addition to the absence of a statistically significant correlation at 0.05 between the rate at which researchers use social sites and the extent of social media users' interaction with memes at the time of the price crisis, Lack of a statistically significant correlation at 0.05 between the rate at which researchers use social sites and social media users' perceptions of the high price crisis and the study recommended the need to document the organizations' accounts on social media networks to formalize and reliable the following audience, In addition, government and private media organizations should pay attention to using social media pages to serve their objectives. by posting, updating and interacting with users to provide serious information respected by followers.

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