Augmented Reality Technologies in Content Presented on Arab Electronic News Websites and Their Impact on Interaction Levels among Arab Youth

Document Type : Original Article

Author

Assistant Professor in City University Ajman

Abstract

The problem of the study lies in measuring the impact of augmented reality technologies on the journalistic content presented on Arab electronic news websites, whether textual or visual, on the interaction levels among Arab youth with advanced and technologically up-to-date journalistic content. The study relied on symbolic interactionism and technology acceptance theories. Fifteen Egyptian and Emirati journalists were interviewed, and the study sample consisted of 200 individuals from the Egyptian and Emirati media audience. The results of the in-depth interviews showed that the study sample perceived the benefits of employing this technology with a rate of 60%. Additionally, there was a high level of agreement (66.7%) regarding the ease of using this technology. Furthermore, the study sample expressed confidence in their digital interaction skills with this technology, with 60% of them finding it easy to acquire these skills. Consequently, there was an increase in the level of confidence among the study sample in using this technology, with 60% of them expressing confidence. Regarding the evaluation of the risks associated with employing this technology in journalistic work, 53.3% of the sample were neutral, believing that these risks can be overcome with an awareness of the potential and benefits of this technology. Furthermore, 40% of the sample supported the presence of risks but believed that they could be overcome as long as the awareness of the potential benefits of this technology is raised. Additionally, 53.3% of the study sample, at a moderate level, affirmed that employing this technology is costly but yields higher returns, with the level of support increasing to 40% of the sample.
 The field study results confirmed the statistically significant correlation between the intensity of following news coverage employing augmented reality technology on Arab news websites and the reliance on augmented reality technologies in following news, issues, and societal events. Additionally, a statistically significant correlation was found between the motives of the study sample in following augmented reality technology for constructing journalistic news on Arab news websites and the forms of interaction with news relying on augmented reality technologies. Furthermore, there was a statistically significant correlation between the study sample's confidence in news coverage employing augmented reality technologies and its impact on their post-viewing stance on the issue and their evaluation of the quality of news coverage using augmented reality technology on Arab electronic websites.
   Moreover, meaningful differences were found among the study sample according to gender, nationality, and educational level regarding the nature of the satisfaction achieved from following news coverage using augmented reality technology on Arab electronic websites. However, no significant differences were found based on the study sample's educational level concerning the nature of the satisfaction achieved from following news coverage using augmented reality technology on Arab electronic websites.
     Finally, significant differences were found among the study sample based on gender, nationality, educational level, and socio-economic status concerning the nature of the satisfaction achieved from following news coverage using augmented reality technology on Arab electronic websites. Nonetheless, no significant differences were found in the study sample's characteristics based on educational level regarding the nature of the satisfaction achieved from following news coverage using augmented reality technology on Arab electronic websites.

Keywords

Main Subjects

References

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