Rotana and the Advocacy of Film in Saudi Arabia (2005 – 2015)

Document Type : Original Article

Author

College of Media and Communication, Imam Mohammad Ibn Saud Islamic University (IMSIU),

Abstract

This research delves into Rotana’s pivotal role in supporting production, distribution, and exhibition of films in Saudi Arabia during King Abdullah’s reign from 2005 to 2015. Despite the Saudi film industry producing merely three feature films during this timeframe—namely, Keif al-Hal?, Menahi and Wadjda, all under Rotana’s banner—each encountered distinct challenges. This article sheds light on the indispensable roles played by Rotana and its owner, Prince Al Waleed Ibn Talal, in sustaining the industry against religious opposition. The clash between extremists and Rotana, backed by financial influence, reached a crescendo during the release of Menahi. Therefore, this article investigates Rotana’s significant role in reviving the industry and financing films while underestimating the economic and political consequences of film production.
Although the tumultuous period from 2005 to 2015 has concluded, its lessons remain pertinent. The conflict between Rotana and opponents of cinema highlights the complexities of navigating cultural expression amidst conservatism, underscoring the challenges of fostering a vibrant screen culture in Saudi Arabia.

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Main Subjects


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