Egyptian fans' exposure to sports videos and its relationship with provoking fanaticism (A field study)

Document Type : Original Article

Author

جامعة جازان

Abstract

This study aimed to investigate the relationship between Egyptian fans' viewing of sports videos and fanaticism provocation. To achieve this goal, the researcher employed the sample media survey method, using an online questionnaire to collect data from the sample (n = 826 participants). Using the network snowball method, the researcher relied on the theory of media dependence in interpreting the results of the study.
                The study reached the following results.
-        There are statistically significant differences in the respondents’ exposure to sports videos depending on their demographic variables (gender, educational qualification, and income level).

There are statistically significant differences in the respondents’ exposure to sports videos depending on the sports participation variables (sports club membership, belonging to a sports club, and practicing sports).
There is a positive correlation between the respondents’ exposure to sports videos and their fanaticism provocation.

        The study recommended conducting more media studies on sports videos. These studies could focus on examining the environment of the content creators, or on the analysis of video content, and fanaticism provocation among their viewers.

Keywords

Main Subjects

References

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