The role of social Media in building the mental image of the smart card among pilgrims and Umrah performers

Hussein, Eman

doi:10.21608/jsb.2024.300125.1767

The role of social Media in building the mental image of the smart card among pilgrims and Umrah performers

Document Type : Original Article

Author

Eman Hussein

University of Hail - College of Arts and Arts - Department of Media

10.21608/jsb.2024.300125.1767

Abstract

The study aimed to monitor the degree of knowledge of the study sample about the smart card, as well as monitor the degree and type of contribution of the content presented on social networking sites in increasing the awareness of the study sample about the smart card, and to identify the dimensions of the mental image of the smart card application through exposure to social networking sites from the point of view of the study sample. The study belongs to descriptive studies, and used a sample survey approach. The study applied a questionnaire to a sample of 400 pilgrims and Umrah performers who used social networking sites, The study found that the percentage of knowledge of the smart card application (study sample) increased to a moderate degree (51%). Likewise, the most common means used by social networking sites to raise awareness about the smart card was “professionally designed video” with a percentage of (67.3%). It was demonstrated that the percentage of contribution of the content presented on social media sites in increasing the awareness of the (study sample) regarding the application of the smart card was significant (51.5%). The study demonstrated the existence of a positive, statistically significant correlation between the degree of knowledge of the smart card and the dimensions of building the mental image among the respondents.

Keywords

Main Subjects

Public relations

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