The role of artificial intelligence technologies in improving the services provided in Egyptian news channels

Document Type : Original Article

Author

Media College . October 6 University

Abstract

Modern news coverage channels provide the most effective services to satisfy the audience of viewers and followers through various means of communication, whether modern phones, smartphones, tablets, smartwatches, etc., which requires relying on new technologies and helps media institutions achieve their goals. The most important of these is artificial intelligence, and in this Framework: The study attempts to precisely determine the role of artificial intelligence techniques in improving volunteer services in advertising agencies, and the study is based on a survey method interview tool used with a sample of 75 respondents in Cairo News, Extra News, and Nile News channels during March and April 2024. The study reached a set of results, including that the majority of respondents believe that artificial intelligence techniques will contribute significantly to facilitating new work, as well as The majority of communicators in Egyptian news channels believe that artificial intelligence will not eliminate the human element, and most of the respondents’ answers indicated that the public still prefers to receive information in the traditional form through the human element, away from artificial intelligence. techniques

Keywords

Main Subjects

References

-Shams al-Din, F. (2022). ruyat alqayim bialaitisal limustaqbal al'iielamiiyn fi easr aldhaka' alaistinaeii: 'iielam alruwbut nmwdhjan, almajalat aleilmiat libuhuth al'iidhaeat waltilifizyuni, kuliyat al'iielami, jamieat Alqahira, 24(1).
- Alsharqawi,  I. (2022). tawzif almuasasat alsahufiat litiqniaat wa'adawat aldhaka' alaistinaeii fi 'awqat al'azmati: kurwna nmwdhjan, almajalat aleilmiat libuhuth alsahafati, kuliyat al'iielami, jamieat Alqahira, 24(5).
- Almashhadani, S. (2017). manahij albahth al'iielamii, ta1 (Alqahira, dar Alkitaab alearabii).
- 'Ibrahim, W. (2024). murajieat manhajiat lil'iintaj al'akadimii almisrii walearabii litatbiqat aldhaka' alaistinaeii fi alsahafati, almajalat alearabiat libuhuth al'iielam walaitisali, kuliyat al'iielami, jamieat Al'ahram Alkanadiat, 5(1).
- Allawati, N. (2023). tawzif al'iielamiiyn fi almuasasat al'iielamiat dhat alminasaat alraqamiat litaqniaat aldhaka' alaistinaeii - dirasat maydaniati, almajalat almisriat libuhuth alraay aleami, kuliyat al'iielam, jamieat Alqahira, 4(3).
- 'Ibrahim, F. (2024). dawr taqniaat aldhaka' alaistinaeii fi tatwir turuq eard almadamin al'iikhbariat bialmawaqie alsahufiat almisriat litaysir wusuliha lidhawi al'iieaqat alsameiat walbasariati, almajalat alearabiat libuhuth al'iielam walaitisali, kuliyat Al'iielam, jamieat Al'ahram Alkanadiat, 44(2).
- Alghabari, M. (2023). dawr taqniaat aldhaka' alaistinaeii fi tatwir al'iielam alraqamii - ruyat mustaqbaliatun, almajalat alearabiat libuhuth al'iielam walaitisali, kuliyat al'iielami, jamieat Al'ahram Alkanadiat, 43(1).
9- Elizabeth Johnson & Others, United states newspaper and online media coverage of artificial intelligence and radiology from 1998 to 2023, Available 20 July 2024 online on https://doi.org/10.1016/j.clinimag.2024.110238
10-Rania Abd Allah & Others, Artificial Intelligence Tools in Media and Journalism: RolesandConcernsJune2023,https://www.researchgate.net/publication/372616218_Artificial_Intelligence_Tools_in_Media_and_Journalism_Roles_and_Concerns?enrichId=rgreq-63bce2c873c7b0b62ac7fa483ea9529d-XXX&enrichSource=Y292ZXJQYWdlOzM3MjYxNjIxODtBUzoxMTQzMTI4MTIwNjM5MzMxMEAxNzAwNjcyNDkxNTU1&el=1_x_2&_esc=publicationCoverPdf
- Alharbii, A. (2023). tawzif tiqniat aldhaka' alaistinaeii fi biyat altilifizyuni: dirasatan wasfiatan tatbiqiat ealaa eayinat min aleamilin bialqanawat alfadayiyat alearabiat 2022, majalat eulum alaitisali, kuliyat al'iielami, jamieat Om Darman, 1(2). 167 -198.
15- Mathias-Felipe de-Lima-Santos, and Wilson Ceron, Artificial Intelligence in News Media: Current Perceptions and Future Outlook, Journal of Media, School of Communication, University of Navarra, 2022, 3, 13–26. https://doi.org/10.3390/journalmedia3010002
16- Amaya Noain, Addressing the Impact of Artificial Intelligence on Journalism:
the perception of experts, journalists and academics, Communication & Society, Vol.35(3),2022, PP.105-121, doi:10.15581/003.35.3.105-121
17- Chiara Longoni & Others , News from Generative Artificial Intelligence Is Believed Less, Proceedings of the 2022 ACM Conference on Fairness, Accountability, and TransparencyJune 2022Pages 97–106https://doi.org/10.1145/3531146.3533077
- Abd Aleaziz, E. (2021). mustaqbal aistikhdam tatbiqat aldhaka' alaistinaeii fi almuasasat al'iielamiat wadawriha fi tatwir almuhtawaa al'iikhbari, almutamar aleilmiu 26, kuliyat al'iielami, jamieat Alqahira.
- Abd Aleaziz, O. (2022), al'athar almujtamaeiu litawzif taqniaat aldhaka' alaistinaeii biwasayil alaelam altaqlidiat walhadithati: dirasat tahliliat min almustawaa althaani, almajalat almisriat libuhuth al'iielami, kuliyat Al'iielam, jamieat Alqahira 80(3).
20- Bahroun, Z, Anane, C., Ahmed, v., & Zacca, A, Transforming Education: A comprehensive Review of Generative Artificial Intelligence in Educational Settings through Bibliometric and content Analysis. Sustainability (Switzerland), 15, 2023, Article 12983. http://www.mdpi.com/2071-12983/17/15/1050
22- John McCarthy, Marvin L. Minsky, Nathaniel Roches Hester, and Claude E. Shannon (1955), A Proposel for Dartmouth Summer Research Project on Artificial Intelligence August 31, AI Magazine, Vol 27 Number 4 , 2006, pp12-14
23- Luger, George. Artificial Intelligence : Structures and Strategies for Complex Problem Solving (6th ed). Addison Wesley Pearson Education , p35
24- Henestrosa, A. L., Greving ,H & Kimmerle, J. Automated journalism: the effects of AI authorship and evaluative information on the perception of a science journalism article. Computer in Human Behavior , 138. 2023
25-Linden, C & Tuulonen, H, News Automation: The Rewards, Risks and Realities of Machine Journalism, Wan-IFRA, https://bit.ly/3eQdGuy
-Sabeq, A. (2024). aldhaka' alaistinaeiu ruaan mutaeadidat altakhasusati, almarkaz aldiymuqratiu alearabiu lildirasat alastiratijiati, alaiqtisadiat walsiyasiati, Barlin - 'Almanya.
27- John McCarthy, Marvin L. Minsky, Nathaniiel Rocheester, and Claude E. Shannon (1955) A Proposal For the Dartmouth Summer Research Project On Artificial Intelligence , August 31, Al Magazine, Volume 27 Number4, 2006, pp12-14
28- https://www.ap.org/discover/artificialintelligence#:~:text=Artificial%20intelligence%20a
t%20The%20Associated,producing%20and%20distributing%20the%20news.
29- https://nytlabs.com/projects/editor.html
- Salama, A. (2014). tahadiyat easr alruwbut wa'akhlaqiaatuhi. dirasat astiratijiatu, aleadad 196, markaz al'iimarat lildirasat walbuhuth alastiratijiati.
- Alsharqawi, I. (2022). tawzif almuasasat alsahufiat litiqniaat wa'adawat aldhaka' alaistinaeii fi 'awqat al'azmati: kurwna nmwdhjan, almajalat aleilmiat libuhuth alsahafati, kuliyat al'iielami, jamieat Alqahira, 24(3).
-https://www.ajnet.me/opinions/2023/3/13/%D8%A7%D9%84%D8%B0%D9%83%D8%A7%D8%A1-%D8%A7%D9%84%D8%A7%D8%B5%D8%B7%D9%86%D8%A7%D8%B9%D9%8A-%D9%88%D9%85%D8%B3%D8%AA%D9%82%D8%A8%D9%84-%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%85
- Alsayid, H. (2023). aldhaka' alaistinaeiu watadaeiatuh alaijtimaeiat wal'iielamiat walqanuniat - ruyat aistishrafiati, majalat afaq earabiat wa'iiqlimiatun, alhayyat aleamat lilaistielamat Almisria, 13(4).
36-https://bawabaai.com
37-https://www.researchgate.net/publication/340742767_alnzryt_alhtmyt_altknwlwjyt_alnzryt_alqymyt_fy_alalam
-Thabet, G. (2022). mustaqbal sinaeat alealaqat aleamat fi zili eulum (aldhaka' alaistinaeii - alaindimaj al'iielamiu), almajalat aleilmiat libuhuth alealaqat aleamat wal'iielani, kuliyat Al'iielam, jamieat Alqahira, 24(1).
- Hamlil, A. (2022). nazariat marshal makluhan liliatisal "nzariat alhatmiat altiknulujiati", markaz albasirat lilbuhuth walaistisharat walkhadamat altaelimiati, jamieat Alkuayt, 1(2).
- Hussein, M. (2024). alhatmiat aliaijtimaeiat walhimiat altiknulujiat, majalat aleulum aliajtimaeiati, almarkaz aldiymuqratiu Alearabiu 'Almanya, Birlin, 31(2).
42- Momani Alaa M. 2020 , “ The Unified theory of Acceptance and Use of Technology A New Approach in Technology Acceptance “. International Journal of Socioecology and Knowledge Development (IJSKD) 12(3). (June – September ): 79- 98
-Thabet, S. (2023). thayir 'ahmad saedun, tawzif alnazariat almuahadat liqubul waistikhdam altiknulujia fi 'iitar altaelim alalkitrunii: dirasatan tahliliatan lara' eayinat min altalabat fi kuliyat al'iidarat walaiqtisad fi jamieat almusil, waraqat bahthiatan manshuratan fi majalat tanmiat alraafidayni, 138(3).
- Mubarak, H. (2019). aleawamil almuathirat ealaa taqabul tulaab jamieat almalik khalid liaistikhdam tatbiq alwats ab fi daem aleamaliat altaelimiat fi daw' alnazariat almuahadat litaqabul altiknulujia, almajalat altarbawiata, kuliyat altarbiati, jamieat Almalik khalid, 64(3).
- Mustafa, A. (2017). aistikhdam namudhaj qabul altiknulujia litaqasiy faeaaliat altiknulujia almusanidat alqayimat ealaa tatbiqat altaealum altakayufiat alnaqaalat litamkin dhawi al'iieaqat albasariat min altaealumi, majalat kuliyat altarbiati, jamieat Al'azhar, 176(2).
46-Rupak & Others, Technology acceptance model (TAM) and social media usage:An empirical study on Facbook, journal of Enterprise Information management ,Vol.27 (1) , 2014
 

Files

Share

How to cite

Statistics