Sociology of New Media "A Field Study on the Impact of New Media on Culture"

Document Type : Original Article

Author

Cairo University

Abstract

The study aims to reveal the impact of new media in its various and multiple forms on the culture of Arabs, and on their customs, traditions and ideas, by identifying the following:
1-  Determine the degree and pattern of the impact of the new media on the Arab citizen.
2- Identify the advantages and disadvantages of the new media for the Arab citizen.
3- Monitoring the impact of new media on Arab customs and traditions.
Questions of the Study
1-  To what extent has the new media contributed to educating and increasing the awareness of Arab citizens?
2-  Did the new media contribute to changing the intellectual structure of the Arabs?
3-  What are the consequences of Arabs being influenced by new media and social networking sites?
The theoretical framework of the study: Cultural implantation theory and Uses and gratifications theory.
Study method: descriptive method
Data collection tools: questionnaire tool.
Study sample: It reached (220) individuals, males and females.
Results of the Study:
1- The results revealed that the majority of the study sample members were influenced by new media. This is at a rate of (45.5%).
2- New media contributed to supporting Arab culture with technological information and information about artificial intelligence at a rate of (29.1%).
3- A percentage (43.6%) stated that the new media contributed to adopting ideas and behaviors that contradict Arab customs, traditions and culture.

Keywords

Main Subjects

References

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