University Youth Exposure to Traditional and New Media and Its Relationship to Raising Awareness of Climate Change Issues and Sustainable Products

Document Type : Original Article

Author

Department of Educational Media, Faculty of Specific Education, Mansoura University, Egypt

Abstract

The study examines the relationship between media coverage of climate change and university students' awareness and behavior toward sustainable products. The research aimed to highlight the media's role in educating young people about the importance of sustainable products as solutions to environmental challenges. The study used a descriptive approach and field survey, collecting data through a questionnaire that included 271 students from Mansoura University. The results showed a positive correlation between media coverage of climate change and increased awareness, as well as between media coverage and its impact on marketing sustainable products. The study also found that females have higher levels of awareness and concern about climate change compared to males. The study recommends enhancing educational media coverage of climate change, integrating awareness of sustainable products into university programs, and using social media for awareness and interaction. It also suggests further research on the impact of media coverage on attitudes and behaviors towards climate change and sustainability.

Keywords

Main Subjects

References

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