Persuasive Techniques in Prophetic Discourse and Their Impact on the Audience: A Critical Analysis of Examples from the Prophet's Conversations, Peace be Upon Him

Abd Elraheem, Mahmoud Fathy

doi:10.21608/jsb.2024.335701.1840

Persuasive Techniques in Prophetic Discourse and Their Impact on the Audience: A Critical Analysis of Examples from the Prophet's Conversations, Peace be Upon Him

Document Type : Original Article

Author

Mahmoud fathy abd elraheem

Al-Azhar University, Faculty of Mass Communication for Boys, Cairo, Department of Public Relations and Advertising

10.21608/jsb.2024.335701.1840

Abstract

The study aimed to identify the most prominent persuasive appeals used by the Prophet, peace and blessings be upon him, in his dialogues, and the extent of the impact of these methods on the recipient. The researcher used the inductive approach, in addition to the qualitative analytical approach, through an analytical study of models of the Prophet's dialogues, peace and blessings be upon him. The study reached many results, the most important of which are:
- Logical persuasive appeals are at the forefront of the persuasive appeals used by the Prophet, peace and blessings be upon him. The most prominent logical persuasive appeals used by the Prophet, peace and blessings be upon him, were gradualism and argumentation, logical analogy, reciprocal analogy, repetition, emphasis, building results on-premises, question and answer (interactive dialogue), calling for thinking and contemplation, and comparison.
- The most prominent emotional persuasive appeals used by the Prophet, peace and blessings be upon him, were kindness and gentleness, sympathy and respect, avoiding blame, praying for the recipient, intimidation, and encouragement.
- The study showed that the persuasive appeals varied in number and quantity according to the nature of the issues that the Prophet (PBUH) addressed in his dialogues.
- The study also showed that the persuasive appeals that the Prophet (PBUH) used had a clear and positive impact on the recipients, making them more responsive to the message and more accepting of the call.

Keywords

Main Subjects

Public relations, Advertising

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