Religion as depicted on Netflix Originals A dialogue Analysis Using an AI Tool

Document Type : Original Article

Author

Broadcast department-Faculty of Mass Communication-October University for modern sciences and arts-MSA

Abstract

 
Religion on Netflix originals is a topic that is recently became a controversial issue in Arab world. And only few studies, up till now has concentrated on how Netflix discusses religion in its TV series. It is alleged that Netflix spread atheism ideas among Arab and Muslim users. and it is also, embraces Abrahamic religions in many of its originals. This study aimed at discovering how Netflix originals depict religion using both qualitative content analysis and quantitative content analysis through an AI tool for dialogue analysis. In this current study there is a cooperation between mass communication and computer science to conduct a quantitative content analysis that uses an AI tool to analyze the dialogue in the sample series of this study. The result of this study shows that AI dialogue- based analysis shows that, atheism was discussed (30%) in this series sample, atheism portrayed positively (20%), and it was portrayed negatively (10%), neutral or undecided (40%). The positive portrayals of Abrahamic religions were 50%, neutral portrayals 30% and the negative portrayals of Abrahamic religions was only 20%.

Keywords

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References

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