Determinants of Artificial Intelligence Phobia and its Relationship to Electronic Purchase Avoidance

Mohamed Younis, Remah

doi:10.21608/jsb.2025.364432.1897

Determinants of Artificial Intelligence Phobia and its Relationship to Electronic Purchase Avoidance

Document Type : Original Article

Author

Remah Mohamed younis

Faculty of Arts, Department of Mass Communication, Kafrelsheikh University

10.21608/jsb.2025.364432.1897

Abstract

This study aimed to identify the determinants of artificial intelligence phobia and its relationship to electronic purchase avoidance. This study is descriptive and used a survey methodology, and was based on the Theory of Planned Behavior. The study was conducted on a convenience sample of the Egyptian public with knowledge of artificial intelligence, consisting of 407 participants aged 18 and over. The sample was collected through an electronic questionnaire. The study's sample selection relied on specific diagnostic criteria for psychological disorders according to the Diagnostic and Statistical Manual of Mental Disorders (DSM-5).
The study's results revealed that the dimensions of artificial intelligence phobia include: a lack of trust in artificial intelligence, anxiety about artificial intelligence, fear of artificial intelligence, concerns about a cyber revolution, and avoidance of AI environments. The results also indicated that emotional, cognitive, and behavioral attitudes significantly impacted avoiding electronic purchases due to fear of artificial intelligence. Additionally, subjective norms and perceived behavioral control, represented by financial control, psychological control, security and privacy control, and product control, significantly impacted avoiding electronic purchases due to fear of artificial intelligence.

Keywords

Main Subjects

Marketing

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