The Role of Podcasts in Shaping Cognitions and Attitudes of UAE University Students: A Media Dependency Perspective

Osman, Ghada; Dafalla, Dr.Rania

doi:10.21608/jsb.2025.356500.1882

The Role of Podcasts in Shaping Cognitions and Attitudes of UAE University Students: A Media Dependency Perspective

Document Type : Original Article

Authors

Ghada Osman ¹
Dr.Rania Dafalla ²

¹ Digital Media Department, Faculty of Media and Public Relation Liwa College, UAE,

² Assistant professor Liwa college

10.21608/jsb.2025.356500.1882

Abstract

The study explores the role of podcasts on university students in the United Arab Emirates, in shaping cognitive, skill, emotional, and behavioral aspects. Data from 124 students was collected through a descriptive survey. Results showed podcasts enhance cognitive functions like information acquisition, critical thinking, and cultural awareness. They also contribute to skill development, like listening, problem-solving, and emotional intelligence. Positive behavioral roles included improved communication, teamwork, and decision-making skills. Statistical analysis revealed significant differences in podcast effects based on gender, age, and university affiliation. This study explores the role of podcasts on academically specialized youth in the Arab World, focusing on their technical and communicative nature. The findings have significant implications for educators, media professionals, and policymakers in the UAE, offering insights into the potential of podcasts to enhance learning outcomes and shape socio-cultural behaviors among university students. Further research is needed to explore the long-term effects of podcasts and develop strategies for maximizing their educational and societal benefits.

Keywords

Main Subjects

Public relations, Advertising

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