Recent Trends in Research and Studies of the Semiotics of the Dramatic Image (a Second-Level Meta-Analysis Study)

KOUTB, Nadia

doi:10.21608/jsb.2025.377605.1910

Recent Trends in Research and Studies of the Semiotics of the Dramatic Image (a Second-Level Meta-Analysis Study)

Document Type : Original Article

Author

Nadia kOUTB

Al -azhar University, Faculty of Islamic and Arabic studies

10.21608/jsb.2025.377605.1910

Abstract

This study aims to analyze recent research trends in the semiotic studies of the dramatic image through a comparative examination of Arab and foreign scholarly production, with a focus on semiotic applications in cinema, television, advertising, and digital streaming platforms. The researcher adopted the meta-analysis methodology, a second-level analytical approach concerned with deconstructing and critically reviewing previous studies, using in-depth qualitative analysis supported by quantitative indicators. The study sample consisted of 157 Arab and foreign studies published between 2013 and 2025, including academic articles and scholarly theses from various countries. The study found that foreign research is more diverse in terms of the theories employed, whereas Arab studies show limited repetition in theoretical frameworks. It also revealed that qualitative methodologies dominate in both contexts; however, foreign studies tend to utilize more advanced and complex analytical tools, such as visual discourse analysis and critical semiology, while Arab studies often rely on traditional textual analysis. The findings indicated that foreign studies view the dramatic image as a cultural discourse rich with multiple meanings and worlds, while Arab studies tend to adopt a more direct contextual reading linked to societal issues. The study also observed a notable scarcity of Arab research addressing the semiotics of images in advertising or digital platforms compared to their foreign counterparts. Among the key recommendations of the study is an emphasis on the importance of expanding the use of modern semiotic theories in Arab research and embracing diverse models of reading and analysis that acknowledge the multiplicity of cultural and social meanings—thereby enriching the research discourse and enhancing the impact of Arab media scholarship in the international academic arena.

Keywords

Main Subjects

Radio and TV

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