The Exposure of University Youth to Shiite Discourse on YouTube Channels and Its Relation to the Formation of Their Attitudes towards It.. A Field Study

Document Type : Original Article

Author

faculty of mass communication- Al azhar university

Abstract

     This study aimed to determine the extent of university youth's exposure to Shiite discourse on YouTube channels, their attitudes towards this discourse, the nature and forms of their interaction with it, and the impact of such exposure on shaping their thoughts and attitudes. The researcher adopted the survey methodology and conducted the study on a sample of 400 university students who use Shiite channels on YouTube. Data was collected from students across four universities: Al-Azhar University, Mansoura University, Minya University, and October 6 University. These universities were chosen to represent a diverse range of higher education institutions in Egypt, both public and private, and from different geographic regions.
The researcher used scientific methodologies and conducted statistical analyses using the SPSS software.
Key findings include:

52.25% of university students surveyed (209 respondents) reported exposure to Shiite channels on YouTube, although their exposure varied.
37% (148 respondents) occasionally watch these channels, 15.25% (61 respondents) are regular viewers, and 47.75% rarely follow these channels.
The results also revealed a statistically significant correlation between the intensity of exposure to Shiite channels on YouTube and the role of these channels in providing information about Shiite ideology.

Keywords

Main Subjects

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