Confirmation Bias in Visual News Content Consumption Across Social Media Platforms A Study within the Framework of Cognitive Dissonance Theory””

Document Type : Original Article

Authors

1 Department of Media-Faculty of Arts - Suhag University

2 Radio and Television Division - Department of Media - Faculty of Arts - Kafr Elsheikh University

Abstract

This study aims to explore confirmation bias in visual news content consumption patterns across social media platforms, examining this phenomenon in light of Cognitive Dissonance Theory. Focusing on the roles of recommendation algorithms and the formation of echo chambers within this context.
This study aims to understand the social and psychological factors contributing to the reinforcement of confirmation bias. This includes investigating the impact of visual and interactive characteristics of visual content compared to written content, the role of digital platform usage intensity, and the strategies individuals employ to reduce cognitive dissonance when confronted with content that contradicts their pre-existing beliefs.
The study utilized a survey instrument on a sample of 505 respondents to gather indicators regarding user preferences and interaction patterns with visual news on digital platforms. The theoretical framework for this study is grounded in Cognitive Dissonance Theory, which explains how individuals process conflicting information.
The findings revealed a positive correlation between the role of recommendation algorithms and the formation of echo chambers in visual news content selection and the level of confirmation bias among respondents. It was also found that the visual and interactive characteristics of visual content increase confirmation bias more significantly than written content. The study further demonstrated that intensive use of digital platforms enhances confirmation bias by increasing intellectual homogeneity. The results also indicated a sequence in confirmation bias, starting with selective exposure, intensifying during the information interpretation phase (the highest level), and concluding with information processing and sharing, showing a strong link between cognitive dissonance and confirmation bias. Finally, respondents were found to resort to strategies such as selective disregard and reinterpretation to manage cognitive dissonance resulting from exposure to content contradicting their beliefs.

Keywords

Main Subjects

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