Employing artificial intelligence applications in media projects by educational media students and their relationship to developing their radio and television production skills.

Document Type : Original Article

Author

Faculty of specific education departement of education media,Tanta university

Abstract

The study aimed to identify the degree to of educational media students' employment of artificial intelligence applications in media projects and its relationship to the development of their radio and television production skills. This was achieved by identifying the level of use of artificial intelligence applications within the framework of the dimensions of the unified theory of acceptance and use of technology, and measuring the level of development of radio and television production skills in the production of media projects. This study belongs to descriptive studies, and within its framework, the survey method was used, and the questionnaire was used as a tool to collect the required data. The study was applied to a random sample of (463) individuals from educational media students at Egyptian universities. The study reached a set of results, the most important of which are: the existence of a positive, statistically significant correlation between the level of use of artificial intelligence applications by the respondents in the production of radio and television projects and the degree of use of artificial intelligence applications within the framework of the dimensions of the unified theory of acceptance and use of technology. It also showed the existence of a positive, statistically significant correlation between the level of use of artificial intelligence applications by the respondents in the production of radio and television projects within the framework of the dimensions of the unified theory of acceptance and use of technology and the level of development of their radio and television production skills.

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Main Subjects

References

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