Exposure of Iraqi youth to newspaper advertisements and its relationship to their credibility "A field study"

Document Type : Original Article

Author

قسم الإعلام كلية الآداب جامعة المنصورة

Abstract

The current study aims to identify: Study aims to determine the credibility of electronic advertisements that Iraqi youth are exposed to through Iraqi newspaper websites, and to reveal the factors of feeling of credibility in newspaper website advertisements from the point of view of Iraqi youth (study sample), and to monitor the levels of interest of Iraqi youth in newspaper website advertisements. The study belongs to descriptive studies. It used the field media survey approach and relied on the questionnaire tool to collect field study data. The questionnaire tool was applied to the Iraqi youth respondents exposed to advertisements through newspaper websites from various economic, social, and educational levels. The researcher selected an available sample of (400) individuals from Iraqi youth who follow and are exposed to advertisements through newspaper websites at various levels. The results:
The study concluded a statistically significant correlation between the exposure of the Iraqi youth in the study sample to newspaper website advertisements and their credibility among them. There is a statistically significant correlation between the exposure of the Iraqi youth in the study sample to newspaper advertisements and their confidence in them. There is a statistically significant correlation between the exposure of the Iraqi youth in the study sample to newspaper website advertisements, and the cognitive, emotional, and behavioral effects resulting from exposure to them

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References

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