The effect of a training program to introduce artificial intelligence techniques in newsrooms on the perception of educational media students. (Quasi-experimental study)

Document Type : Original Article

Author

Mansoura University, Faculty of Specific Education

Abstract

The study aimed to identify the perception of educational media students of artificial intelligence techniques in newsrooms through an experimental study and conducting an experimental program for two equal groups of educational media students using the quasi-experimental approach for a sample of 60 individuals, 30 individuals for each group (control, experimental) and through a number of sessions amounting to 20 sessions, the study reached a number of results, the most important of which are: There are no statistically significant differences between the two groups in the pre-measurement of each of the variables (their perception of artificial intelligence techniques in newsrooms, their future expectations for working in the media field in newsrooms, their suggestions for developing the teaching regulations).
There are statistically significant differences between the two groups in the post-test regarding their perception of artificial intelligence techniques in newsrooms, and this is due to the success of the experimental program in introducing artificial intelligence techniques.
There are statistically significant differences between the experimental and control groups in the scale of their vision towards developing the teaching regulations after, in favor of the experimental group. The experimental group was exposed to program sessions that contained applications of artificial intelligence techniques within newsrooms. I realized the value of developing teaching materials for new batches in the specialization in line with the latest artificial intelligence technology.

Keywords

Main Subjects

References

-Htt://bit.1y/2SGbs CJAccessedon 25-12023.
- https://atozofai.withgoogle.com/intl/ar/journalism viseted at 2/ 2 2/ 2024
- https:// hpr.org/2017/ 4/how-companies-are-already-using-ai
- Katie Bbenner and Emil Y S T teel, Virtual Reality Lures Media Companies to a New Frontier ,19 April , 2019.
 -Abdallah Aljalabneh, Hamzeh Aljawawdeh, Alia Mahmoud, Tahseen    Sharadqa & Ashraf Al-Zoubi .2024.  Home Intelligent Systems, Business, and Innovation Research Chapter
Balancing Efficiency and Ethics: The Challenges of Artificial Intelligence Implementation in Journalism. pp 763–773. Access provided by Egyptian Knowledge Bank.
 -Calvo-Rubio, L.-M., & Rojas-Torrijos, J.-L. Criteria for journalistic quality in the use of artificial intelligence. Special Issue: The Use of Artificial Intelligence in Communication: Ethical Implications for Media. Communication & Society, Vol 37 No 2,2024, PP  247-259.
 -Vaclav Moravec, Nik Hynek، Marinko Skare, Beata Gavurova& Matus Kubak          "Human or machine? The perception of artificial intelligence in journalism, its socio-economic conditions, and technological developments toward the digital future" Technological Forecasting and Social Change. Volume 200, March 2024, Page 123162
 - Allen Munoriyarwa, Sarah Chiumbu, Gilbert Motsaathebe.. Artificial Intelligence Practices in Everyday News Production: The Case of South Africa’s Mainstream Newsrooms. A Munoriyarwa, S Chiumbu, G Motsaathebe - Journalism Practice- Taylor & Francis. (2023), Volume 17- Issue 7
 - Areen AL-Zou’bi, Mohammed Fyadh. "The future of newsrooms: new technologies and Multimedia platform " Social Science Journal. Published/publiéinResMilitaris(resmilitaris.net), (2023), vol.13, n°3, MarchSpring   
 - A Kothari, SA Cruikshank. Artificial Intelligence and Journalism: An Agenda for Journalism Research in Africa. African Journalism Studies, Taylor & Francis. Volume 43- Issue 1, (2022), Pages 17-33.
- Abd Alrahman, A. (2022). tawzif tiqniat almitafirs dakhil ghuraf al'akhbar bialmuasasat alsahufiat alearabiati, dirasat tatbiqiatun, (almajalat almisriat libuhuth alraay aleama- ('aemal mutamar kuliyat al'iielami- jamieat Alnahdati), 2(3). 431-467.
 -Irene Costa Meijer. What is valuable journalism? three key experiences and their challenges for journalism scholar and practitioner . Digital journalism. Taylor & Francis online. 2022, vol 10. issue 2.
- Abd Allatif, M. (2021). tabniy almuasasat alsahufiat almisriat tiknulujia aldhaka' alaistinaeii fi 'iintaj watahrir al'akhbar walmawdueat alsahufiati. fi daw' altajarib al'ajnabiati, majalat buhuth alraay aleami (kuliyat Al'iielami, jamieat Alqahira) maj 3(2). 1-68.
-Khattab, A. (2021). "aistikhdam tiqniaat aldhaka' alaistinaeii fi ghuraf al'akhbari: dirasatan liaitijahat altatwir wa'iishkaliaat altahawul fi 'iitar altaghayurat altiknulujiati", almajalat aleilmiat libuhuth alsahafa (jamieat Alqahira: kuliyat al'iielami- qism alsahafati) 22(3). 154- 93.
-Badawi, M. (2021). aliat tatbiq wa'iintaj sahafat alruwbut fi misr fi daw' aistikhdam 'adawat aldhaka' alaistinaeii. dirasatan halatan ealaa mawqie alqahirat 24 al'iikhbari. almajalat almisriat libuhuth Al'iielam (kuliyat Al'iielami, jamieat Alqahirati), 75(2).
-Aram, A. (2020). mustaqbal alsahafiiyn fi easr aldhaka' alaistinaeii: sahafat alruwbut nmwdhjan, majalat albuhuth Al'iielamia (kuliyat al'iielami, jamieat al'azhar), 58(3). 1702-1673.
-El-Kholi, S. (2020) aitijahat alsahafiiyn almisriiyn 'iiza' tawzif aldhaka' alaistinaeii fi tatwir almadamin alsahufiat alkhasat bialthara' almaelumati. dirasat maydaniati. almajalat almisriat libuhuth al'iielami. (jamieat Alqahira, kuliyat al'iielami, 72(4). 101 - 173.
 -Raghieri, Macro, "long form journalism archives in the digital landscape”. University of London, king’s college (united kingdom) .(2019)
- Sharqi, F. (2018). "'athar altiknulujia fi 'iintaj almaelumat fi madmun alsahafat almaktubati", markaz albasirat lilbuhuth walaistisharat walkhadamat altaelimiati, 74- 87.
 -Sajjad Nazir, Sahar Khadim, Muhammad Ali Asadullah, Nausheen Syed.  "   Exploring the influence of artificial intelligence technology on consumer repurchase intention: The mediation and moderation approach "       Technology in Society, (2023). Volume 72, February, Page 102190.
Contents lists available at ScienceDirect
 -Haqi Ismail Ibrahim, Hafedh Y. Hameed Al-Hiti. (2023) “Challenges of Employing Artificial Intelligence Technologies in Iraqi Media Institutions" (A Field Study) Migration Letters, volume: 20, No: S2, pp. 144-164
 - Fatima Al Husseiny, "The Rising Trend of Artificial Intelligence in Social Media: Applications, Challenges, and Opportunities " Handbook of Research on AI Methods and Applications in Computer Engineering, 2023. Pages: 20.
- Abd alraaziq, M. (2022). taqniaat aldhaka' alaistinaeii fi al'iielami. alwaqie waltatawurat almustaqbaliati. dirasat tatbiqiat ealaa alqayimin bialaitisal bialwasayil al'iielamiat almisriat walearabiati, almajalat almisriat libuhuth al'iielami, (jamieat Alqahira, kuliyat al'iielami). 81(3). 1-74.
- Muhammad, M. (2022). "tawzif tatbiqat watiqniaat fidyu alwaqie almueazaz fi alsard albasarii wa'atharuh fi 'iidrak wataqyim aljumhur lilmuhtawaa al'iikhbarii fi mawaqie alqanawat altilifizyuniati", almajalat alearabiat libuhuth al'iielam walaitisal (aljamieat Alkanadiati- kuliyat al'iielami), 36(4). 130-153.
-Fouad, A. (2021). aitijah darisi al'iielam fi saeid misr nahw aistikhdam tiqniaat aldhaka' alaistinaeii bialeamal al'iielami. majalat albuhuth al'iielamiati. kuliyat al'iielami. jamieat Al'azhar. 4(2). 2184 - 2246.
- salim, D. (2021). faeiliat aistikhdam tiqniaat aldhaka' alaistinaeii fi mawaqie altawasul alaijtimaeii min wijhat nazar tulaab al'iielam altarbawi: alfis buk anmwdhjan. majalat buhuth alraay aleama. (kuliyat Al'iielami, jamieat Alqahirati), 3(2). 1- 61.
- Abd Alhamid, A. (2020). taqabal tulaab al'iielam fi misr wal'iimarat litatbiqat aldhaka' alaistinaeii watathiriha ealaa mustaqbalihim alwazifii " dirasatan fi 'iitar namudhaj qabul altiknulujia. almajalat almisriat libuhuth alraay aleama, (jamieat Alqahira, kuliyat al'iielami). 2(1). 341-409.
- Alfarisi, A. (2012). "al'iidraki: mafahimih wamutatalibatihi", majalat aleadli, almujalad 14, 36(4).
- Hilal, M. (2011). "maharat 'iidarat alsuluk al'iinsanii, "altabeat al'uwlaa, Alqahira: markaz altatwir Al'ada' waltanmiatu.
-Al-Ghamry, I. (1990). "alsuluk al'iinsaniu fi al'iidarat alhadithati", altabeat al'uwlaa, Alqahira, dar aljamieat Almisriati.
-Almaghribi, A. (2004). "alsuluk altanzimi- suluk al'afrad waljamaeat fi almunazamati", altabeat al'uwlaa, almansurati: jamieat Almansurat- kuliyat altijarati.
-Al-Qadhafi, R. (1997). "aleulum alsulukiat fi majal al'iidarat wal'iintaji", altabeat al'uwlaa, tarabulus, aljamieat almaftuhati, almaktab aljamieiu alhadithi, 147- 149.
-Jabir, S. (2015). dalil 'iiedad albarnamaj walmawadi altadrisiati. tarabuls, libya, almarkaz alearabii litanmiat almawarid albashariati. (2015).
- 'Ahmed, A. (2013). faeiliat barnamaj muqtarah liltanmiat almihniat limuealimi albiulujia bialmarhalat althaanawiat bialyaman fi tanmiat 'adayihim almihni, risalat dukturah ghayr manshurtin, maehad aldirasat altarbawiati, jamieat Alqahira.
 -Rania A, Abdallah, et. all., "Artificial Intelligence tools in media and journalism: roles and concern”. Conference Paper. ResearchGate. 2023  
- Jeannette Paschen.” Investigating the emotional appeal of fake news using artificial intelligence and human contributions, Journal of Product & Brand Management”. (2020) Volume 29 · Number 2 · p·p 223–23 3
- Musaa, E. (2020). 'ahmad eadil eabd alfataahi. aitijahat alsahafiiyn walqiadat nahw tawzif aldhaka' alaistinaeii dakhil ghuraf al'akhbar bialmuasasat alsahufiat almisriati. almajalat almisriat libuhuth alraay aleami. kuliyat al'iielami. jamieat Alqahira. 1(3).
- Mansur, A. (2021). mustaqbal alsahafat almisriat fi zili taqniaat sahafat aldhaka' alaistinaeii khilal aleaqd alqadim fi alfatrat min (2021 - 2030) dirasat aistishrafiati. majalat albuhuth al'iielamiati. kuliyat al'iielami. jamieat Al'azhar. 3(1).
-Taha, A. (2019). aldhaka' alaistinaeiu siasatuh wabaramijuh watatbiquh fi altaelim aleali: manzur duali. majalat kuliyat altarbiati. jamieat Al'azhar. 184(2). 383-432.
 
 
 
   

Files

Share

How to cite

Statistics