Youth Perception of the Cultural and Behavioral Impacts of Deepfake Social Media "A Field Study"

Document Type : Original Article

Author

Faculty of arts.banha university

Abstract

The study aims to determine the extent to which the study sample's respondents are aware of the threats and risks of deep fakes on social media, and their relationship to the cultural and behavioral impacts of this technology from the perspective of young people. The study was conducted on a deliberate sample of 400) university students at Cairo University and 6th of October University who are familiar with the use of social media. The study reached several important conclusions, the most important of which are:

 

There is a statistically significant correlation between the motives for use (whether ritual or utilitarian) and the cultural and behavioral effects of deep fakes, except for negative behavioral effects. This reflects the importance of understanding the motivations of respondents when dealing with this type of advanced digital content.
There is a statistically significant correlation between users' awareness of the threats and risks of deep fakes on social media and the behavioral effects of these fakes, while no significant relationship was found with cultural influences.
There is a statistically significant inverse correlation between the level of confidence social media users have in their ability to detect deep fakes and some of the cultural and behavioral effects of this fakery, excluding positive behavioral effects. This reflects the role of self-confidence in shaping interactions with fake digital content and the extent of its impact.

 

Keywords

Main Subjects

References

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