Author Index

A

  • Abdallah, Manar Assessing the Effectiveness of Television Commercials in Raising Awareness of Sustainable Natural Resources among Egyptians [Volume 66, Issue 1, 2023, Pages 443-464]
  • Abd Elmonaim, Rabab The role of social networking sites in empowering women and the extent of their reflection on their cultural identity [Volume 66, Issue 1, 2023, Pages 333-370]
  • Abdelrahim Mohamed Mahmoud Moawad, Abdallah The Reflection of Promotional Incentives on Online Shoppers' Purchase Decisions: A Field Study [Volume 66, Issue 1, 2023, Pages 249-284]
  • Al Attar, Mohamed Salah Yousif Processing Arabic News Channels for News Story using Augmented Reality Techniques - An Analytical Study [Volume 66, Issue 3, 2023, Pages 1507-1546]
  • AlHilal, Norah Motives for Saudi women consumers' Participation in Electronic Word of Mouth [Volume 66, Issue 1, 2023, Pages 415-442]
  • AlHilal, Norah The Saudi audience's resistance to influencers' advertisements on social media platforms- A field study [Volume 66, Issue 2, 2023, Pages 555-612]
  • ALHOMOUD, KHALID IBRAHIM ALHOMOUD The Role of Video Journalism in Educating the Saudi Public about Economic and Social Transformations in the Saudi Vision 2030 (A field study) [Volume 66, Issue 3, 2023, Pages 1147-1210]
  • Ali, Abdelmonem Assessing the Effectiveness of Television Commercials in Raising Awareness of Sustainable Natural Resources among Egyptians [Volume 66, Issue 1, 2023, Pages 443-464]
  • Aref, Ahmed The role of digital media campaigns in removing fears related to COVID-19 vaccine - A field study [Volume 66, Issue 1, 2023, Pages 141-192]

B

  • Baraka, Engy The Digital activity of movements to combat violence against women and the feminist movement through social networking sites in Egypt: a qualitative study [Volume 66, Issue 3, 2023, Pages 1393-1460]
  • Basta, Mariam Adel William The Egyptian public’s exposure to economic news on Egyptian press websites and its relationship to their future anxiety: A field study [Volume 66, Issue 2, 2023, Pages 893-952]

D

  • Diab, Mennaallah Kamal Mousa The effectiveness of employing 360-degree photography applications in developing the skills of creating digital news content among students of mass media faculties (Quasi-experimental study) [Volume 66, Issue 3, 2023, Pages 1301-1392]

E

  • Elbadry, Sameh Elements of the argument in the scientific-religious dialogue on YouTube channels and user interaction- A study in the techniques of pilgrims [Volume 66, Issue 1, 2023, Pages 193-249]
  • El Ebiary, Omar The Egyptian Audience's Dependency on Historical Netflix Shows as a Source of Information: A Field Study [Volume 66, Issue 3, 2023, Pages 1461-1506]
  • Elkhashab, Yousra Discourse Analysis of Academic Cheating Phenomenon: A Case Study of Users’ Comments on the Kuwaiti News Account (Al Majlis) on Twitter [Volume 66, Issue 2, 2023, Pages 1019-1042]
  • EL REba, hala GAZALLY MOHAMED EL The impact of multimedia using in TV Ads on Egyptian High education youth's perception of the content presented: a semi- Quasi- experimental Study [Volume 66, Issue 3, 2023, Pages 1719-1776]
  • El-sayed, Enas The Impact of Interactive Chatbots in Marketing Private Higher Education Services for Students [Volume 66, Issue 1, 2023, Pages 285-332]

G

  • Gamal, Amira Press Coverage of Newspapers' Social Media Platforms in context of The Controversy and Rhetoric Model A Case Study of "Al-Youm Al-Sabaa" page on Facebook. [Volume 66, Issue 2, 2023, Pages 731-820]

J

  • Jamal Eldein, Samar Abdulhalim The role of social networking sites in empowering women and the extent of their reflection on their cultural identity [Volume 66, Issue 1, 2023, Pages 333-370]

M

  • Mahmoud abd elaal, omelrisk The dependence of the Egyptian public on the pages of community institutions and its relationship to the level of awareness of Egyptian family issues, a field study. [Volume 66, Issue 2, 2023, Pages 671-730]
  • Mohammed, Rehab Elements of the argument in the scientific-religious dialogue on YouTube channels and user interaction- A study in the techniques of pilgrims [Volume 66, Issue 1, 2023, Pages 193-249]
  • Mousa, eman sayed ahmed elsayed Evaluation of the Egyptian consumer's use of discount coupons and cashback applications via smart phones - (A field study in the light of the S.O.R model) [Volume 66, Issue 3, 2023, Pages 1211-1300]

O

  • Omer, Dr Shereen Egyptian youth acceptance of using Chat GPT technology as an application of artificial intelligence- A field study [Volume 66, Issue 1, 2023, Pages 9-74]

S

  • Sabry, Samar Content creation through social live streaming services and its relationship to participatory culture: A case study of audio rooms on Bazz application [Volume 66, Issue 2, 2023, Pages 821-892]
  • Samy, Mottaz Ahmed The Impact of Interactive Chatbots in Marketing Private Higher Education Services for Students [Volume 66, Issue 1, 2023, Pages 285-332]