Keyword Index

A

  • Accidents Employment of Egyptian news websites for video clips in covering incidents on their Facebook pages - an analytical study [Volume 66, Issue 3, 2023, Pages 1051-1146]
  • Advertisements Children's Exposure to Influencers' Advertisements Through social media and its Relationship to their Level of Materialism [Volume 66, Issue 3, 2023, Pages 1547-1612]
  • Advertising resistance The Saudi audience's resistance to influencers' advertisements on social media platforms- A field study [Volume 66, Issue 2, 2023, Pages 555-612]
  • Artificial Intelligent The Impact of Interactive Chatbots in Marketing Private Higher Education Services for Students [Volume 66, Issue 1, 2023, Pages 285-332]
  • Attitudes Attitudes of Egyptian journalists towards the use of metaverse techniques in the Egyptian press and their impact on the press industry [Volume 66, Issue 2, 2023, Pages 953-1018]
  • Awareness Assessing the Effectiveness of Television Commercials in Raising Awareness of Sustainable Natural Resources among Egyptians [Volume 66, Issue 1, 2023, Pages 443-464]
  • Awareness The dependence of the Egyptian public on the pages of community institutions and its relationship to the level of awareness of Egyptian family issues, a field study. [Volume 66, Issue 2, 2023, Pages 671-730]

B

  • Baaz application Content creation through social live streaming services and its relationship to participatory culture: A case study of audio rooms on Bazz application [Volume 66, Issue 2, 2023, Pages 821-892]

C

  • Cash back Evaluation of the Egyptian consumer's use of discount coupons and cashback applications via smart phones - (A field study in the light of the S.O.R model) [Volume 66, Issue 3, 2023, Pages 1211-1300]
  • Chatbots The Impact of Interactive Chatbots in Marketing Private Higher Education Services for Students [Volume 66, Issue 1, 2023, Pages 285-332]
  • Chat GPT technology Egyptian youth acceptance of using Chat GPT technology as an application of artificial intelligence- A field study [Volume 66, Issue 1, 2023, Pages 9-74]
  • Consumer Behavior The Egyptian public’s exposure to economic news on Egyptian press websites and its relationship to their future anxiety: A field study [Volume 66, Issue 2, 2023, Pages 893-952]
  • COVID-19 vaccine - health beliefs model - fear removal The role of digital media campaigns in removing fears related to COVID-19 vaccine - A field study [Volume 66, Issue 1, 2023, Pages 141-192]
  • Crimes Employment of Egyptian news websites for video clips in covering incidents on their Facebook pages - an analytical study [Volume 66, Issue 3, 2023, Pages 1051-1146]

D

  • Digital activity The Digital activity of movements to combat violence against women and the feminist movement through social networking sites in Egypt: a qualitative study [Volume 66, Issue 3, 2023, Pages 1393-1460]
  • Digital Media Literacy Skills The Interaction of Educational media students in Facing Fake News on Social Networking sites and its relationship to their Digital media literacy skills [Volume 66, Issue 3, 2023, Pages 1613-1718]
  • Discount coupon applications Evaluation of the Egyptian consumer's use of discount coupons and cashback applications via smart phones - (A field study in the light of the S.O.R model) [Volume 66, Issue 3, 2023, Pages 1211-1300]
  • Discourse Analysis Discourse Analysis of Academic Cheating Phenomenon: A Case Study of Users’ Comments on the Kuwaiti News Account (Al Majlis) on Twitter [Volume 66, Issue 2, 2023, Pages 1019-1042]
  • Docudrama The Egyptian Audience's Dependency on Historical Netflix Shows as a Source of Information: A Field Study [Volume 66, Issue 3, 2023, Pages 1461-1506]

E

  • Educating The Role of Video Journalism in Educating the Saudi Public about Economic and Social Transformations in the Saudi Vision 2030 (A field study) [Volume 66, Issue 3, 2023, Pages 1147-1210]
  • Effects The impact of multimedia using in TV Ads on Egyptian High education youth's perception of the content presented: a semi- Quasi- experimental Study [Volume 66, Issue 3, 2023, Pages 1719-1776]
  • Egyptian The role of social networking sites in empowering women and the extent of their reflection on their cultural identity [Volume 66, Issue 1, 2023, Pages 333-370]
  • Egyptian journalists Attitudes of Egyptian journalists towards the use of metaverse techniques in the Egyptian press and their impact on the press industry [Volume 66, Issue 2, 2023, Pages 953-1018]
  • Egyptian press Attitudes of Egyptian journalists towards the use of metaverse techniques in the Egyptian press and their impact on the press industry [Volume 66, Issue 2, 2023, Pages 953-1018]
  • Egyptians Assessing the Effectiveness of Television Commercials in Raising Awareness of Sustainable Natural Resources among Egyptians [Volume 66, Issue 1, 2023, Pages 443-464]
  • Electronic newspapers Factors influencing the selection and processing of essayists for popular content (Trend) in Egyptian electronic newspapers- Field study [Volume 66, Issue 2, 2023, Pages 613-670]
  • Electronic Word of Mouth (EWOM) Motives for Saudi women consumers' Participation in Electronic Word of Mouth [Volume 66, Issue 1, 2023, Pages 415-442]
  • E-Marketing The Reflection of Promotional Incentives on Online Shoppers' Purchase Decisions: A Field Study [Volume 66, Issue 1, 2023, Pages 249-284]
  • E-marketing websites The Reflection of Promotional Incentives on Online Shoppers' Purchase Decisions: A Field Study [Volume 66, Issue 1, 2023, Pages 249-284]

F

  • Family issues The dependence of the Egyptian public on the pages of community institutions and its relationship to the level of awareness of Egyptian family issues, a field study. [Volume 66, Issue 2, 2023, Pages 671-730]

H

  • Health Awareness the media campaigns role in shaping Saudi women's health awareness [Volume 66, Issue 2, 2023, Pages 517-554]
  • Historical Shows The Egyptian Audience's Dependency on Historical Netflix Shows as a Source of Information: A Field Study [Volume 66, Issue 3, 2023, Pages 1461-1506]

I

  • Influencers Children's Exposure to Influencers' Advertisements Through social media and its Relationship to their Level of Materialism [Volume 66, Issue 3, 2023, Pages 1547-1612]

J

  • Journalistic discourse analysis An expression of stability or a link to the past? Constants and changes in the discourse of the Oman daily newspaper during 2022. [Volume 66, Issue 2, 2023, Pages 473-516]

M

  • Marketing content production The Reflection of Promotional Incentives on Online Shoppers' Purchase Decisions: A Field Study [Volume 66, Issue 1, 2023, Pages 249-284]
  • Metaverse techniques Attitudes of Egyptian journalists towards the use of metaverse techniques in the Egyptian press and their impact on the press industry [Volume 66, Issue 2, 2023, Pages 953-1018]
  • Mobile commerce Evaluation of the Egyptian consumer's use of discount coupons and cashback applications via smart phones - (A field study in the light of the S.O.R model) [Volume 66, Issue 3, 2023, Pages 1211-1300]
  • Multimedia The impact of multimedia using in TV Ads on Egyptian High education youth's perception of the content presented: a semi- Quasi- experimental Study [Volume 66, Issue 3, 2023, Pages 1719-1776]

N

  • Netflix The Egyptian Audience's Dependency on Historical Netflix Shows as a Source of Information: A Field Study [Volume 66, Issue 3, 2023, Pages 1461-1506]
  • News Channels Processing Arabic News Channels for News Story using Augmented Reality Techniques - An Analytical Study [Volume 66, Issue 3, 2023, Pages 1507-1546]

O

  • Oman Daily Newspaper An expression of stability or a link to the past? Constants and changes in the discourse of the Oman daily newspaper during 2022. [Volume 66, Issue 2, 2023, Pages 473-516]
  • Omani Journalism An expression of stability or a link to the past? Constants and changes in the discourse of the Oman daily newspaper during 2022. [Volume 66, Issue 2, 2023, Pages 473-516]

P

  • Press websites The Egyptian public’s exposure to economic news on Egyptian press websites and its relationship to their future anxiety: A field study [Volume 66, Issue 2, 2023, Pages 893-952]
  • Private Higher Education The Impact of Interactive Chatbots in Marketing Private Higher Education Services for Students [Volume 66, Issue 1, 2023, Pages 285-332]
  • Purchasing Motives for Saudi women consumers' Participation in Electronic Word of Mouth [Volume 66, Issue 1, 2023, Pages 415-442]
  • Purchasing Behavior The impact of the Saudi youth’s use of the Snapchat application on their purchasing behavior: A survey study on a sample of Saudi youth in the city of Hofuf, Al-Ahsa Governorate, in the Kingdom of Saudi Arabia [Volume 66, Issue 1, 2023, Pages 371-414]

R

  • Rhetoric Press Coverage of Newspapers' Social Media Platforms in context of The Controversy and Rhetoric Model A Case Study of "Al-Youm Al-Sabaa" page on Facebook. [Volume 66, Issue 2, 2023, Pages 731-820]

S

  • Saudi Vision 2030 The Role of Video Journalism in Educating the Saudi Public about Economic and Social Transformations in the Saudi Vision 2030 (A field study) [Volume 66, Issue 3, 2023, Pages 1147-1210]
  • Saudi women Motives for Saudi women consumers' Participation in Electronic Word of Mouth [Volume 66, Issue 1, 2023, Pages 415-442]
  • Saudi Youth The impact of the Saudi youth’s use of the Snapchat application on their purchasing behavior: A survey study on a sample of Saudi youth in the city of Hofuf, Al-Ahsa Governorate, in the Kingdom of Saudi Arabia [Volume 66, Issue 1, 2023, Pages 371-414]
  • Snapchat The impact of the Saudi youth’s use of the Snapchat application on their purchasing behavior: A survey study on a sample of Saudi youth in the city of Hofuf, Al-Ahsa Governorate, in the Kingdom of Saudi Arabia [Volume 66, Issue 1, 2023, Pages 371-414]
  • Social live Streaming Services Content creation through social live streaming services and its relationship to participatory culture: A case study of audio rooms on Bazz application [Volume 66, Issue 2, 2023, Pages 821-892]
  • Social network The Digital activity of movements to combat violence against women and the feminist movement through social networking sites in Egypt: a qualitative study [Volume 66, Issue 3, 2023, Pages 1393-1460]
  • S.O.R model Evaluation of the Egyptian consumer's use of discount coupons and cashback applications via smart phones - (A field study in the light of the S.O.R model) [Volume 66, Issue 3, 2023, Pages 1211-1300]
  • Sound effects The impact of multimedia using in TV Ads on Egyptian High education youth's perception of the content presented: a semi- Quasi- experimental Study [Volume 66, Issue 3, 2023, Pages 1719-1776]
  • Sustainable Natural Resources Assessing the Effectiveness of Television Commercials in Raising Awareness of Sustainable Natural Resources among Egyptians [Volume 66, Issue 1, 2023, Pages 443-464]

T

  • TAM technology acceptance model The effectiveness of employing 360-degree photography applications in developing the skills of creating digital news content among students of mass media faculties (Quasi-experimental study) [Volume 66, Issue 3, 2023, Pages 1301-1392]
  • Task Technology Fit Model The Impact of Interactive Chatbots in Marketing Private Higher Education Services for Students [Volume 66, Issue 1, 2023, Pages 285-332]
  • Technology Acceptance Model Egyptian youth acceptance of using Chat GPT technology as an application of artificial intelligence- A field study [Volume 66, Issue 1, 2023, Pages 9-74]
  • Television commercials Assessing the Effectiveness of Television Commercials in Raising Awareness of Sustainable Natural Resources among Egyptians [Volume 66, Issue 1, 2023, Pages 443-464]
  • Tolmin model Elements of the argument in the scientific-religious dialogue on YouTube channels and user interaction- A study in the techniques of pilgrims [Volume 66, Issue 1, 2023, Pages 193-249]
  • TV Advertising The impact of multimedia using in TV Ads on Egyptian High education youth's perception of the content presented: a semi- Quasi- experimental Study [Volume 66, Issue 3, 2023, Pages 1719-1776]

V

  • Video journalism Employment of Egyptian news websites for video clips in covering incidents on their Facebook pages - an analytical study [Volume 66, Issue 3, 2023, Pages 1051-1146]
  • Video journalism The Role of Video Journalism in Educating the Saudi Public about Economic and Social Transformations in the Saudi Vision 2030 (A field study) [Volume 66, Issue 3, 2023, Pages 1147-1210]
  • Visual Effects The impact of multimedia using in TV Ads on Egyptian High education youth's perception of the content presented: a semi- Quasi- experimental Study [Volume 66, Issue 3, 2023, Pages 1719-1776]

W

  • Women The Digital activity of movements to combat violence against women and the feminist movement through social networking sites in Egypt: a qualitative study [Volume 66, Issue 3, 2023, Pages 1393-1460]
  • Women's Empowerment The role of social networking sites in empowering women and the extent of their reflection on their cultural identity [Volume 66, Issue 1, 2023, Pages 333-370]

Y

  • YouTube Elements of the argument in the scientific-religious dialogue on YouTube channels and user interaction- A study in the techniques of pilgrims [Volume 66, Issue 1, 2023, Pages 193-249]