A
-
Accidents
Employment of Egyptian news websites for video clips in covering incidents on their Facebook pages - an analytical study [Volume 66, Issue 3, 2023, Pages 1051-1146]
-
Advertisements
Children's Exposure to Influencers' Advertisements Through social media and its Relationship to their Level of Materialism [Volume 66, Issue 3, 2023, Pages 1547-1612]
-
Advertising resistance
The Saudi audience's resistance to influencers' advertisements on social media platforms- A field study [Volume 66, Issue 2, 2023, Pages 555-612]
-
Artificial Intelligent
The Impact of Interactive Chatbots in Marketing Private Higher Education Services for Students [Volume 66, Issue 1, 2023, Pages 285-332]
-
Attitudes
Attitudes of Egyptian journalists towards the use of metaverse techniques in the Egyptian press and their impact on the press industry [Volume 66, Issue 2, 2023, Pages 953-1018]
-
Awareness
Assessing the Effectiveness of Television Commercials in Raising Awareness of Sustainable Natural Resources among Egyptians [Volume 66, Issue 1, 2023, Pages 443-464]
-
Awareness
The dependence of the Egyptian public on the pages of community institutions and its relationship to the level of awareness of Egyptian family issues, a field study. [Volume 66, Issue 2, 2023, Pages 671-730]
B
-
Baaz application
Content creation through social live streaming services and its relationship to participatory culture: A case study of audio rooms on Bazz application [Volume 66, Issue 2, 2023, Pages 821-892]
C
-
Cash back
Evaluation of the Egyptian consumer's use of discount coupons and cashback applications via smart phones - (A field study in the light of the S.O.R model) [Volume 66, Issue 3, 2023, Pages 1211-1300]
-
Chatbots
The Impact of Interactive Chatbots in Marketing Private Higher Education Services for Students [Volume 66, Issue 1, 2023, Pages 285-332]
-
Chat GPT technology
Egyptian youth acceptance of using Chat GPT technology as an application of artificial intelligence- A field study [Volume 66, Issue 1, 2023, Pages 9-74]
-
Consumer Behavior
The Egyptian public’s exposure to economic news on Egyptian press websites and its relationship to their future anxiety: A field study [Volume 66, Issue 2, 2023, Pages 893-952]
-
COVID-19 vaccine - health beliefs model - fear removal
The role of digital media campaigns in removing fears related to COVID-19 vaccine - A field study [Volume 66, Issue 1, 2023, Pages 141-192]
-
Crimes
Employment of Egyptian news websites for video clips in covering incidents on their Facebook pages - an analytical study [Volume 66, Issue 3, 2023, Pages 1051-1146]
D
-
Digital activity
The Digital activity of movements to combat violence against women and the feminist movement through social networking sites in Egypt: a qualitative study [Volume 66, Issue 3, 2023, Pages 1393-1460]
-
Digital Media Literacy Skills
The Interaction of Educational media students in Facing Fake News on Social Networking sites and its relationship to their Digital media literacy skills [Volume 66, Issue 3, 2023, Pages 1613-1718]
-
Discount coupon applications
Evaluation of the Egyptian consumer's use of discount coupons and cashback applications via smart phones - (A field study in the light of the S.O.R model) [Volume 66, Issue 3, 2023, Pages 1211-1300]
-
Discourse Analysis
Discourse Analysis of Academic Cheating Phenomenon: A Case Study of Users’ Comments on the Kuwaiti News Account (Al Majlis) on Twitter [Volume 66, Issue 2, 2023, Pages 1019-1042]
-
Docudrama
The Egyptian Audience's Dependency on Historical Netflix Shows as a Source of Information: A Field Study [Volume 66, Issue 3, 2023, Pages 1461-1506]
E
-
Educating
The Role of Video Journalism in Educating the Saudi Public about Economic and Social Transformations in the Saudi Vision 2030
(A field study) [Volume 66, Issue 3, 2023, Pages 1147-1210]
-
Effects
The impact of multimedia using in TV Ads on Egyptian High education youth's perception of the content presented: a semi- Quasi- experimental Study [Volume 66, Issue 3, 2023, Pages 1719-1776]
-
Egyptian
The role of social networking sites in empowering women and the extent of their reflection on their cultural identity [Volume 66, Issue 1, 2023, Pages 333-370]
-
Egyptian journalists
Attitudes of Egyptian journalists towards the use of metaverse techniques in the Egyptian press and their impact on the press industry [Volume 66, Issue 2, 2023, Pages 953-1018]
-
Egyptian press
Attitudes of Egyptian journalists towards the use of metaverse techniques in the Egyptian press and their impact on the press industry [Volume 66, Issue 2, 2023, Pages 953-1018]
-
Egyptians
Assessing the Effectiveness of Television Commercials in Raising Awareness of Sustainable Natural Resources among Egyptians [Volume 66, Issue 1, 2023, Pages 443-464]
-
Electronic newspapers
Factors influencing the selection and processing of essayists for popular content (Trend) in Egyptian electronic newspapers- Field study [Volume 66, Issue 2, 2023, Pages 613-670]
-
Electronic Word of Mouth (EWOM)
Motives for Saudi women consumers' Participation in Electronic Word of Mouth [Volume 66, Issue 1, 2023, Pages 415-442]
-
E-Marketing
The Reflection of Promotional Incentives on Online Shoppers' Purchase Decisions: A Field Study [Volume 66, Issue 1, 2023, Pages 249-284]
-
E-marketing websites
The Reflection of Promotional Incentives on Online Shoppers' Purchase Decisions: A Field Study [Volume 66, Issue 1, 2023, Pages 249-284]
F
-
Family issues
The dependence of the Egyptian public on the pages of community institutions and its relationship to the level of awareness of Egyptian family issues, a field study. [Volume 66, Issue 2, 2023, Pages 671-730]
H
-
Health Awareness
the media campaigns role in shaping Saudi women's health awareness [Volume 66, Issue 2, 2023, Pages 517-554]
-
Historical Shows
The Egyptian Audience's Dependency on Historical Netflix Shows as a Source of Information: A Field Study [Volume 66, Issue 3, 2023, Pages 1461-1506]
I
-
Influencers
Children's Exposure to Influencers' Advertisements Through social media and its Relationship to their Level of Materialism [Volume 66, Issue 3, 2023, Pages 1547-1612]
J
-
Journalistic discourse analysis
An expression of stability or a link to the past? Constants and changes in the discourse of the Oman daily newspaper during 2022. [Volume 66, Issue 2, 2023, Pages 473-516]
M
-
Marketing content production
The Reflection of Promotional Incentives on Online Shoppers' Purchase Decisions: A Field Study [Volume 66, Issue 1, 2023, Pages 249-284]
-
Metaverse techniques
Attitudes of Egyptian journalists towards the use of metaverse techniques in the Egyptian press and their impact on the press industry [Volume 66, Issue 2, 2023, Pages 953-1018]
-
Mobile commerce
Evaluation of the Egyptian consumer's use of discount coupons and cashback applications via smart phones - (A field study in the light of the S.O.R model) [Volume 66, Issue 3, 2023, Pages 1211-1300]
-
Multimedia
The impact of multimedia using in TV Ads on Egyptian High education youth's perception of the content presented: a semi- Quasi- experimental Study [Volume 66, Issue 3, 2023, Pages 1719-1776]
N
-
Netflix
The Egyptian Audience's Dependency on Historical Netflix Shows as a Source of Information: A Field Study [Volume 66, Issue 3, 2023, Pages 1461-1506]
-
News Channels
Processing Arabic News Channels for News Story using Augmented Reality Techniques - An Analytical Study [Volume 66, Issue 3, 2023, Pages 1507-1546]
O
-
Oman Daily Newspaper
An expression of stability or a link to the past? Constants and changes in the discourse of the Oman daily newspaper during 2022. [Volume 66, Issue 2, 2023, Pages 473-516]
-
Omani Journalism
An expression of stability or a link to the past? Constants and changes in the discourse of the Oman daily newspaper during 2022. [Volume 66, Issue 2, 2023, Pages 473-516]
P
-
Press websites
The Egyptian public’s exposure to economic news on Egyptian press websites and its relationship to their future anxiety: A field study [Volume 66, Issue 2, 2023, Pages 893-952]
-
Private Higher Education
The Impact of Interactive Chatbots in Marketing Private Higher Education Services for Students [Volume 66, Issue 1, 2023, Pages 285-332]
-
Purchasing
Motives for Saudi women consumers' Participation in Electronic Word of Mouth [Volume 66, Issue 1, 2023, Pages 415-442]
-
Purchasing Behavior
The impact of the Saudi youth’s use of the Snapchat application on their purchasing behavior: A survey study on a sample of Saudi youth in the city of Hofuf, Al-Ahsa Governorate, in the Kingdom of Saudi Arabia [Volume 66, Issue 1, 2023, Pages 371-414]
R
-
Rhetoric
Press Coverage of Newspapers' Social Media Platforms in context of The Controversy and Rhetoric Model A Case Study of "Al-Youm Al-Sabaa" page on Facebook. [Volume 66, Issue 2, 2023, Pages 731-820]
S
-
Saudi Vision 2030
The Role of Video Journalism in Educating the Saudi Public about Economic and Social Transformations in the Saudi Vision 2030
(A field study) [Volume 66, Issue 3, 2023, Pages 1147-1210]
-
Saudi women
Motives for Saudi women consumers' Participation in Electronic Word of Mouth [Volume 66, Issue 1, 2023, Pages 415-442]
-
Saudi Youth
The impact of the Saudi youth’s use of the Snapchat application on their purchasing behavior: A survey study on a sample of Saudi youth in the city of Hofuf, Al-Ahsa Governorate, in the Kingdom of Saudi Arabia [Volume 66, Issue 1, 2023, Pages 371-414]
-
Snapchat
The impact of the Saudi youth’s use of the Snapchat application on their purchasing behavior: A survey study on a sample of Saudi youth in the city of Hofuf, Al-Ahsa Governorate, in the Kingdom of Saudi Arabia [Volume 66, Issue 1, 2023, Pages 371-414]
-
Social live Streaming Services
Content creation through social live streaming services and its relationship to participatory culture: A case study of audio rooms on Bazz application [Volume 66, Issue 2, 2023, Pages 821-892]
-
Social network
The Digital activity of movements to combat violence against women and the feminist movement through social networking sites in Egypt: a qualitative study [Volume 66, Issue 3, 2023, Pages 1393-1460]
-
S.O.R model
Evaluation of the Egyptian consumer's use of discount coupons and cashback applications via smart phones - (A field study in the light of the S.O.R model) [Volume 66, Issue 3, 2023, Pages 1211-1300]
-
Sound effects
The impact of multimedia using in TV Ads on Egyptian High education youth's perception of the content presented: a semi- Quasi- experimental Study [Volume 66, Issue 3, 2023, Pages 1719-1776]
-
Sustainable Natural Resources
Assessing the Effectiveness of Television Commercials in Raising Awareness of Sustainable Natural Resources among Egyptians [Volume 66, Issue 1, 2023, Pages 443-464]
T
-
TAM technology acceptance model
The effectiveness of employing 360-degree photography applications in developing the skills of creating digital news content among students of mass media faculties (Quasi-experimental study) [Volume 66, Issue 3, 2023, Pages 1301-1392]
-
Task Technology Fit Model
The Impact of Interactive Chatbots in Marketing Private Higher Education Services for Students [Volume 66, Issue 1, 2023, Pages 285-332]
-
Technology Acceptance Model
Egyptian youth acceptance of using Chat GPT technology as an application of artificial intelligence- A field study [Volume 66, Issue 1, 2023, Pages 9-74]
-
Television commercials
Assessing the Effectiveness of Television Commercials in Raising Awareness of Sustainable Natural Resources among Egyptians [Volume 66, Issue 1, 2023, Pages 443-464]
-
Tolmin model
Elements of the argument in the scientific-religious dialogue on YouTube channels and user interaction- A study in the techniques of pilgrims [Volume 66, Issue 1, 2023, Pages 193-249]
-
TV Advertising
The impact of multimedia using in TV Ads on Egyptian High education youth's perception of the content presented: a semi- Quasi- experimental Study [Volume 66, Issue 3, 2023, Pages 1719-1776]
V
-
Video journalism
Employment of Egyptian news websites for video clips in covering incidents on their Facebook pages - an analytical study [Volume 66, Issue 3, 2023, Pages 1051-1146]
-
Video journalism
The Role of Video Journalism in Educating the Saudi Public about Economic and Social Transformations in the Saudi Vision 2030
(A field study) [Volume 66, Issue 3, 2023, Pages 1147-1210]
-
Visual Effects
The impact of multimedia using in TV Ads on Egyptian High education youth's perception of the content presented: a semi- Quasi- experimental Study [Volume 66, Issue 3, 2023, Pages 1719-1776]
W
-
Women
The Digital activity of movements to combat violence against women and the feminist movement through social networking sites in Egypt: a qualitative study [Volume 66, Issue 3, 2023, Pages 1393-1460]
-
Women's Empowerment
The role of social networking sites in empowering women and the extent of their reflection on their cultural identity [Volume 66, Issue 1, 2023, Pages 333-370]
Y
-
YouTube
Elements of the argument in the scientific-religious dialogue on YouTube channels and user interaction- A study in the techniques of pilgrims [Volume 66, Issue 1, 2023, Pages 193-249]
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